Trending...
- City of Tacoma Secures Over $4 Million in Transportation Improvement Board Grants
- TBM Council Appoints Four Distinguished Leaders to Board of Directors
- Spokane: Council Members Official Swearing In Ceremony
Innovative programming crosses age and language barriers fostering cultural education, connection and community
BELLEVUE, Wash., Jan. 24, 2023 /PRNewswire/ -- Shoppers at The Bellevue Collection, a super-regional upscale shopping center, were given the experience to engage with a twenty-foot immersive screen with just a wave of the hand. The Season of Celebrations exhibit showcased the diversity of the surrounding community by highlighting Las Posadas, Hannukah, Christmas, Kwanzaa, and Oshogatsu (Japanese New Year) during the month of December.
The interactive digital display brought fun, learning, and technology together to celebrate the season. This unique and first-to-market experience reflected elements and symbols of these cultural celebrations. Designed to be educational and inspiring, the artful program resonated with guests of all ages, crossing cultural and language barriers – allowing guests to choose their own journey of discovery. By interacting with the screen using hand gestures, shoppers could visually experience unique traditions of seasonal celebrations, such as the daily candle lighting for Hannukah and Kwanzaa and the breaking of piñatas for Las Posadas. The emphasis was on creating colorful pieces of digital custom art that represented the beauty of each celebration, thus attracting guests to explore a celebration of another culture.
"This innovative program was all about cultural celebrations coming alive in a new way for guests to discover and learn," said VP of Marketing for The Bellevue Collection Jennifer Leavitt. "With the support of local cultural non-profits, the experience is truly magical, educational, entertaining, and one of a kind. This interactive technology, with a blend of cultural inclusivity, allowed us to provide an inspirational experience to our guests."
Successful collaboration with cultural organizations, Centro Cultural Mexicano, Stroum Jewish Community Center, Kinara Park Kids, and Wing Luke Museum, was instrumental to this project. This digital project was developed by the marketing team of The Bellevue Collection, in partnership with The Voyager Group, illustrated by Rachel Deitsch of evocativ.co and brought to life by interactive designers at NOIRFLUX.
More on Washingtoner
"Voyager's goal is to produce unique brand experiences with an experiential focus. Using technology as a tool to create community within a retail environment, this custom installation, allowed us to invent unique storytelling, honoring holiday celebrations. Our challenge was to create a multi-user, interactive installation, for all ages, which was artistic, educational and playful. This type of installation truly enhances the in-person shopping experience" said Vanessa Rose, President of The Voyager Group.
By incorporating the display's cutting-edge technology to the shopping center, The Bellevue Collection was able to attract nearly a quarter of a million shoppers from December 5, 2022, through January 2, 2023, to the installation. Of the 249,542 who activated the program, 90,570 guests became engaged users. In addition, with a high-profile center court location, hundreds of thousands were introduced to this memorable visual experience.
Click here to engage with and learn more about the Season of Celebrations experience.
About The Bellevue Collection
Located in the heart of Bellevue, Wash., The Bellevue Collection comprises three developments owned by family-operated Kemper Development Company and affiliates. The first is Bellevue Square, a super-regional upscale shopping center, which is joined by Bellevue Place, a mixed-use property featuring Hyatt Regency Bellevue and small boutiques. The third development is the recently-expanded Lincoln Square, anchored by Cinemark & Cinemark Reserve Lincoln Square, The Westin Bellevue, W Bellevue, restaurants and home furnishing stores, along with premier office space and luxury high-rise residences. Combined, The Bellevue Collection features more than 200 shops, 50 restaurants and entertainment venues, 1,315 luxury hotel rooms and 12,000 free retail parking spaces all in one place—making it the region's largest shopping, dining, nightlife and entertainment destination. For more information, visit bellevuecollection.com or follow on Facebook, Instagram or Twitter.
More on Washingtoner
About The Voyager Group & NOIRFLUX
The Voyager Team has been delivering sizzle and value to developers of mixed-use destinations across the Continental US and Hawaii for 27 years. Our core expertise is focused on large, mixed-use projects, with an emphasis on high end retail destinations such as Rodeo Drive, Worth Avenue, Newport Beach, Scottsdale, Kauai and Bellevue, WA. We translate and communicate our clients' vision through competitive brand positioning, provocative messaging campaigns, a differentiated marketing strategy, across all channels as well as powerful programming. Our proprietary positioning process and creative execution has been recognized through a myriad of award-winning campaigns. Ultimately, we generate long-term value for our clients by co-authoring definitive brand experiences for dynamic destinations and thriving communities.
Voyager's programming partner, NOIRFLUX, is a studio that creates responsive art installations that provide aesthetic experiences of immersive exploration through collaborative expression. Through innovation in generative video, multi-person gestural interfaces, advanced spatial sensing, and physical, augmented, and virtual reality techniques, they create environments that effortlessly extend visitors' capabilities and senses. Being engineers as well as artists, they design their installations to remain reliable 24/7 without need for on-site maintenance.
NOIRFLUX creates their environments using a variety of technologies and materials, such as video and neon, but they consider the primary medium to be the interaction itself. They craft experiences in which all can enjoy the magic of visceral participation and direct agency as well as a sense of connection through seamless interaction with rich aesthetic environments.
SOURCE The Bellevue Collection
BELLEVUE, Wash., Jan. 24, 2023 /PRNewswire/ -- Shoppers at The Bellevue Collection, a super-regional upscale shopping center, were given the experience to engage with a twenty-foot immersive screen with just a wave of the hand. The Season of Celebrations exhibit showcased the diversity of the surrounding community by highlighting Las Posadas, Hannukah, Christmas, Kwanzaa, and Oshogatsu (Japanese New Year) during the month of December.
The interactive digital display brought fun, learning, and technology together to celebrate the season. This unique and first-to-market experience reflected elements and symbols of these cultural celebrations. Designed to be educational and inspiring, the artful program resonated with guests of all ages, crossing cultural and language barriers – allowing guests to choose their own journey of discovery. By interacting with the screen using hand gestures, shoppers could visually experience unique traditions of seasonal celebrations, such as the daily candle lighting for Hannukah and Kwanzaa and the breaking of piñatas for Las Posadas. The emphasis was on creating colorful pieces of digital custom art that represented the beauty of each celebration, thus attracting guests to explore a celebration of another culture.
"This innovative program was all about cultural celebrations coming alive in a new way for guests to discover and learn," said VP of Marketing for The Bellevue Collection Jennifer Leavitt. "With the support of local cultural non-profits, the experience is truly magical, educational, entertaining, and one of a kind. This interactive technology, with a blend of cultural inclusivity, allowed us to provide an inspirational experience to our guests."
Successful collaboration with cultural organizations, Centro Cultural Mexicano, Stroum Jewish Community Center, Kinara Park Kids, and Wing Luke Museum, was instrumental to this project. This digital project was developed by the marketing team of The Bellevue Collection, in partnership with The Voyager Group, illustrated by Rachel Deitsch of evocativ.co and brought to life by interactive designers at NOIRFLUX.
More on Washingtoner
- New Analysis Reveals Most Patients Discontinue Weight Loss Drugs Within First Year
- ICHRRF welcomes Sanjaya Sarpong-Kumankumah as Director of Outreach for African Traditional Religions
- Erik Kalasunas Joins ICHRRF As Director of Communications
- Spokane: Council Members Official Swearing In Ceremony
- International Law Group Expands Emergency Immigration Consultations for Somali Minnesotans Amid ICE Actions
"Voyager's goal is to produce unique brand experiences with an experiential focus. Using technology as a tool to create community within a retail environment, this custom installation, allowed us to invent unique storytelling, honoring holiday celebrations. Our challenge was to create a multi-user, interactive installation, for all ages, which was artistic, educational and playful. This type of installation truly enhances the in-person shopping experience" said Vanessa Rose, President of The Voyager Group.
By incorporating the display's cutting-edge technology to the shopping center, The Bellevue Collection was able to attract nearly a quarter of a million shoppers from December 5, 2022, through January 2, 2023, to the installation. Of the 249,542 who activated the program, 90,570 guests became engaged users. In addition, with a high-profile center court location, hundreds of thousands were introduced to this memorable visual experience.
Click here to engage with and learn more about the Season of Celebrations experience.
About The Bellevue Collection
Located in the heart of Bellevue, Wash., The Bellevue Collection comprises three developments owned by family-operated Kemper Development Company and affiliates. The first is Bellevue Square, a super-regional upscale shopping center, which is joined by Bellevue Place, a mixed-use property featuring Hyatt Regency Bellevue and small boutiques. The third development is the recently-expanded Lincoln Square, anchored by Cinemark & Cinemark Reserve Lincoln Square, The Westin Bellevue, W Bellevue, restaurants and home furnishing stores, along with premier office space and luxury high-rise residences. Combined, The Bellevue Collection features more than 200 shops, 50 restaurants and entertainment venues, 1,315 luxury hotel rooms and 12,000 free retail parking spaces all in one place—making it the region's largest shopping, dining, nightlife and entertainment destination. For more information, visit bellevuecollection.com or follow on Facebook, Instagram or Twitter.
More on Washingtoner
- Spokane: Male In Custody After Domestic Violence Court Order Service Results In Emergent Entry Into A Residence; Multiple Firearms Recovered
- Sergio C. Flores Appointed Tacoma Municipal Court Judge
- Tacoma: Statement from Mayor Anders Ibsen Regarding Recent ICE Activity
- Premium Bail Bonds Proudly Sponsors BOFAB BBQ Team at the 2026 Lakeland Pigfest
- UK Financial Ltd Receives Recognition In Platinum Crypto Academy's "Cryptonaire Weekly"
About The Voyager Group & NOIRFLUX
The Voyager Team has been delivering sizzle and value to developers of mixed-use destinations across the Continental US and Hawaii for 27 years. Our core expertise is focused on large, mixed-use projects, with an emphasis on high end retail destinations such as Rodeo Drive, Worth Avenue, Newport Beach, Scottsdale, Kauai and Bellevue, WA. We translate and communicate our clients' vision through competitive brand positioning, provocative messaging campaigns, a differentiated marketing strategy, across all channels as well as powerful programming. Our proprietary positioning process and creative execution has been recognized through a myriad of award-winning campaigns. Ultimately, we generate long-term value for our clients by co-authoring definitive brand experiences for dynamic destinations and thriving communities.
Voyager's programming partner, NOIRFLUX, is a studio that creates responsive art installations that provide aesthetic experiences of immersive exploration through collaborative expression. Through innovation in generative video, multi-person gestural interfaces, advanced spatial sensing, and physical, augmented, and virtual reality techniques, they create environments that effortlessly extend visitors' capabilities and senses. Being engineers as well as artists, they design their installations to remain reliable 24/7 without need for on-site maintenance.
NOIRFLUX creates their environments using a variety of technologies and materials, such as video and neon, but they consider the primary medium to be the interaction itself. They craft experiences in which all can enjoy the magic of visceral participation and direct agency as well as a sense of connection through seamless interaction with rich aesthetic environments.
SOURCE The Bellevue Collection
0 Comments
Latest on Washingtoner
- Urban Bush Women Celebrates Bessie Award Nominations & Winter 2026 Touring
- Imagen Golf Launches "Precision Lessons" with Trackman iO in Newtown, PA
- New Report Reveals Surprising Trends in Illinois Airport Accidents
- PebblePad Acquires myday to Deliver Unified Digital Campus Experiences for Student Success
- Adam Clermont Releases New Book – Profit Before People: When Corporations Knew It Was Dangerous and Sold It Anyway
- 30 Community Art Projects Funded by the Tacoma Arts Commission
- Dirty Heads, 311, Tropidelic, and The Movement to Headline Everwild Music Festival in 2026 with its largest lineup to date!
- The Stork Foundation Announces 2025 Year-End Impact and Grant Awards Amid Rising National Demand
- Stout Industrial Technology Appoints Paul Bonnett as Chief Executive Officer
- Revenue Optics Appoints Ljupco Icevski as Executive Advisor in Strategic Move to Accelerate Commercial Development
- Waarom brand mentions in ChatGPT steeds belangrijker worden
- Tacoma: City Council Approves 0.1% Criminal Justice Sales & Use Tax to Enhance Community Safety and Support Vital Services
- Tacoma: District 5 Council Member Joe Bushnell to Serve as Deputy Mayor in 2026
- City of Tacoma Secures Over $4 Million in Transportation Improvement Board Grants
- Sandesh Sadalge Sworn in as District 4 Tacoma City Council Member for First Full Term
- Tacoma: District 2 Council Member Sarah Rumbaugh Begins Second Term
- Latasha Palmer Begins Serving as Tacoma City Council Member, At-Large Position 6
- Mayor Anders Ibsen Sworn in During First Tacoma City Council Meeting of 2026
- Yunishigawa Onsen's Annual "Kamakura Festival" will be held January 30 – March 1, 2026
- At Your Service Plumbing Named a 2025 Nextdoor Neighborhood Fave