Trending...
- Pre-Seed VC Martin Tobias Makes Fundraising Tool Available to Every Startup CEO as Investor Match
- LocalsVoted Launches: Local Rankings From Phone-Verified Votes, Not Paid Placement
- Spokane Police is Seeking Assistance Locating a Missing Adult Male
Guided by its motto, Semper Meliora ("always better"), the association introduces an affordable, three-sport model on the patented Keepy Uppy® ball — teaching kids to improve rather than to win, and getting kids off screen and into play.
EAGLE, Idaho - Washingtoner -- The Keepy Uppy® Sports Association, a new nonprofit, today announced its formation and a plan to meet the needs of emerging young athletes, parents, schools, and growing to 5,000 licensed leagues by 2030. Its aim is simple: give every young child a real chance to succeed, at a price ordinary families can afford, a system to keep them off electronics, all without harvesting their data.
At the center is the award-winning Keepy Uppy® ball, a utility-patented and trademarked ball engineered to move slowly through the air yet bounce and react like a real sports ball. That extra beat of hang time lets a young child track it, get into position, and make contact — turning the frustrating first try most sports demand into an early win. The Keepy Uppy® ball is currently available at U.S. Target Stores, Walmart.com, TikTok Shop, Amazon, as well as Canada, Japan and at KeepyUppy.com.
The Association calls the result the Confidence Curve™. Real ball movement at a speed kids can process. Skills that stick. Confidence that grows. The Keepy Uppy® ball was introduced in 2022 by VICTURY Sports as a pure play extension of their full-force indoor play, which began with the Toy of the Year–winning Ollyball.
More on Washingtoner
Improvement over wins. The method follows the motto — learning, not trophies. When a child sees effort turn into progress, the lesson carries into school and friendships. It answers a concern child psychologist Dr. David Elkind raised in The Power of Play: pushing kids into win-driven sports before they can master the basics erodes confidence and drives them out — many quit organized play by their early teens, feeling they're just not good enough.
Three sports, one rule. A single instruction — don't let it touch the floor — carries the same slow ball, over a branded net, across soccer, pickleball, tennis, and volleyball, giving kids low-pressure exposure to each and helping families spot a child's skills and affinity before committing to one sport.
Off screens, into play. As the reckoning over Big Tech and kids intensifies — Meta just agreed to pay up to $17.1 billion over claims its platforms harmed young people — parents want a real-world alternative. The WHO and AAP cap daily screen time at an hour for ages 2–5 and call for three hours of activity, and research links heavy screen use to less activity and more obesity and active play to sharper focus and self-control. Keepy Uppy® and Ollyball® are built for exactly that: safe, full-force indoor play for any room and any weather that turns screen time into active time — building coordination, confidence, and a love of the game.
Play that teaches. The same ball anchors VICTURY's STEAM-accredited lesson plans — built with Dr. Amanda Gummer's education team and peer-reviewed by licensed educators — now used in schools and homes for active "learning recess," with editions in MATH, PHYSICS, and ART. For KUSA, the Keepy Uppy® Ball bridges the gym floor and the classroom.
More on Washingtoner
Built for a budget. Youth sports have become a barrier: families now spend over $1,000 a year on a single child's sport, up 46% since 2019. As aan association, KUSA is turnkey and gear-included — the ball, a league jersey, and on-site nets and equipment — a localized model, modest club fees, and no "pay-to-play" ladder.
A model built to scale. The Association grows through licensed leagues, letting community organizations, schools, and volunteers run a program locally — with a goal of 5,000 licensed leagues nationwide by 2030.
A platform that helps, not harvests. A coming KUSA platform at www.keepyuppy.com will manage scheduling and skills assessment across the three sports — and every bit of that data stays with the family. Nothing is shared, sold, or used for marketing. It's a deliberate break from a youth-sports market where platforms increasingly treat kids and parents as data to monetize.
The approach is personal. Founder and inventor Joe Burke — a former college athlete and former coach of four youth sports — invented Ollyball for his own daughter, who is now a Volleyball college athlete. "Establishing a league for kids has been on our roadmap for the last five years," said Joe Burke, founder of the Association and inventor of the Keepy Uppy® Ball." The revelation came after enrolling his kids in 12 different leagues and seeing firsthand what youth sports get wrong: rising costs, early winner-take-all pressure, and aggressive business models.
"Youth sports have drifted from the point," said Burke, "It got expensive, contentious, and increasingly built on pay-to-play. We asked a different question: what if a child's first experience with a sport was laughter, joy, and getting just 2% better every practice and every game? The ball I made for our own daughter gives them that arena — it's the 'why' of Ollyball and primary play pattern of our Keepy Uppy® Ball."
Families and organizations can learn more at KeepyUppy.com (https://keepyuppy.com/KUSA) or email info@keepyuppy.com
At the center is the award-winning Keepy Uppy® ball, a utility-patented and trademarked ball engineered to move slowly through the air yet bounce and react like a real sports ball. That extra beat of hang time lets a young child track it, get into position, and make contact — turning the frustrating first try most sports demand into an early win. The Keepy Uppy® ball is currently available at U.S. Target Stores, Walmart.com, TikTok Shop, Amazon, as well as Canada, Japan and at KeepyUppy.com.
The Association calls the result the Confidence Curve™. Real ball movement at a speed kids can process. Skills that stick. Confidence that grows. The Keepy Uppy® ball was introduced in 2022 by VICTURY Sports as a pure play extension of their full-force indoor play, which began with the Toy of the Year–winning Ollyball.
More on Washingtoner
- Unlocking the Next Phase of Growth with New AI Innovations; Targeting 2027 as Breakeven; Revenue Momentum Accelerates: ZenaTech (N A S D A Q: ZENA)
- AeroNet Deploys netElastic vBNG and CGNAT with Tarana Wireless to Deliver Scalable, Fiber-Class Broadband Across Puerto Rico
- New Atlas Maps the 38 States Behind Every Conversation
- Atlanta Company Launches Free, Ad-Free, Nonpartisan Voter Planning App for All 50 States Ahead of the Nov. 3 Election
- NECP Promotes Chertova to Senior Business Analyst
Improvement over wins. The method follows the motto — learning, not trophies. When a child sees effort turn into progress, the lesson carries into school and friendships. It answers a concern child psychologist Dr. David Elkind raised in The Power of Play: pushing kids into win-driven sports before they can master the basics erodes confidence and drives them out — many quit organized play by their early teens, feeling they're just not good enough.
Three sports, one rule. A single instruction — don't let it touch the floor — carries the same slow ball, over a branded net, across soccer, pickleball, tennis, and volleyball, giving kids low-pressure exposure to each and helping families spot a child's skills and affinity before committing to one sport.
Off screens, into play. As the reckoning over Big Tech and kids intensifies — Meta just agreed to pay up to $17.1 billion over claims its platforms harmed young people — parents want a real-world alternative. The WHO and AAP cap daily screen time at an hour for ages 2–5 and call for three hours of activity, and research links heavy screen use to less activity and more obesity and active play to sharper focus and self-control. Keepy Uppy® and Ollyball® are built for exactly that: safe, full-force indoor play for any room and any weather that turns screen time into active time — building coordination, confidence, and a love of the game.
Play that teaches. The same ball anchors VICTURY's STEAM-accredited lesson plans — built with Dr. Amanda Gummer's education team and peer-reviewed by licensed educators — now used in schools and homes for active "learning recess," with editions in MATH, PHYSICS, and ART. For KUSA, the Keepy Uppy® Ball bridges the gym floor and the classroom.
More on Washingtoner
- Security Industry Veteran Anthony Rumore Launches AegisLead to Help Security Companies Find Business and Manage Growth
- Charlie Shaw and Patrick Carragher win SEO Agency of the Year 2026
- Canadian Woman Plants 1,667 Love Stories in a Field of Peonies That Could Bloom for 100 Years
- New Research Spotlight, Expanding TUSC2 Science & Strategic Development Milestones Put Gene Therapy Innovation into Focus for Genprex (NAS DAQ: GNPX)
- Proform Builds Releases Short Documentary on Founder Joey Fentress and the Story Behind the Company
Built for a budget. Youth sports have become a barrier: families now spend over $1,000 a year on a single child's sport, up 46% since 2019. As aan association, KUSA is turnkey and gear-included — the ball, a league jersey, and on-site nets and equipment — a localized model, modest club fees, and no "pay-to-play" ladder.
A model built to scale. The Association grows through licensed leagues, letting community organizations, schools, and volunteers run a program locally — with a goal of 5,000 licensed leagues nationwide by 2030.
A platform that helps, not harvests. A coming KUSA platform at www.keepyuppy.com will manage scheduling and skills assessment across the three sports — and every bit of that data stays with the family. Nothing is shared, sold, or used for marketing. It's a deliberate break from a youth-sports market where platforms increasingly treat kids and parents as data to monetize.
The approach is personal. Founder and inventor Joe Burke — a former college athlete and former coach of four youth sports — invented Ollyball for his own daughter, who is now a Volleyball college athlete. "Establishing a league for kids has been on our roadmap for the last five years," said Joe Burke, founder of the Association and inventor of the Keepy Uppy® Ball." The revelation came after enrolling his kids in 12 different leagues and seeing firsthand what youth sports get wrong: rising costs, early winner-take-all pressure, and aggressive business models.
"Youth sports have drifted from the point," said Burke, "It got expensive, contentious, and increasingly built on pay-to-play. We asked a different question: what if a child's first experience with a sport was laughter, joy, and getting just 2% better every practice and every game? The ball I made for our own daughter gives them that arena — it's the 'why' of Ollyball and primary play pattern of our Keepy Uppy® Ball."
Families and organizations can learn more at KeepyUppy.com (https://keepyuppy.com/KUSA) or email info@keepyuppy.com
Source: VICTURY Sports LLC
0 Comments
Latest on Washingtoner
- Expanding Into Medically Supervised Wellness With Major Apollo Wellness Centers Announcement; Sibannac, Inc. (Stock Symbol: SNNC)
- Nextlink Internet Deploys netElastic to Modernize Its Hybrid Broadband Network
- Dynamic Relaunch as AI Predictive Cybersecurity Company Optimized to Prevent Threats Proactively: Cycurion, Inc. (N A S D A Q: CYCU)
- EMBER™ Unveils the Workplace Identity Score™ (WIS™), the First Standard for Measuring Workplace Impact on Workforce Performance & Business Growth
- With Oil Prices Surging…Sky Quarry's Nevada Refinery Is Back in Action — CEO Highlights a Powerful New Growth Chapter for (N A S D A Q: SKYQ)
- Preston Dermatology & Skin Surgery Center and Dr. Sheel Desai Solomon Win Gold in Raleigh's Best Awards for Second Consecutive Year
- We are Talker Study: 64% of AI Users Have Bought From a Brand AI Introduced, as The Invisible Shortlist Reshapes Brand Discovery
- One in three Americans may have lost track of retirement savings from a previous job
- Political Concerns Drive US Investors to Golden Visas
- Tacoma: T-Town Takes Over the Dome Oct. 30
- New Book Savvy Not Sabotaged Helps Those Hurt by Betrayal Set Boundaries Without Shutting Others Out
- CPPS to Host Webinar on the Revised ASIS Workplace Violence Prevention and Intervention Standard
- CPPS Renews ASIS International Preferred CPE Provider Status
- Sturtevant's Offers Free Ski and Snowboard Edge-and-Wax Services in Bellevue Oct. 29
- Pre-Seed VC Martin Tobias Makes Fundraising Tool Available to Every Startup CEO as Investor Match
- Squaawke releases memorial songs for Canadian woman who Homeland Security detained
- 2027 Health Insurance Open Enrollment
- Gahl Sasson Releases "Agents of Chaos & Angels of Change: The Astrology of 2027
- Spokane Police is Seeking Assistance Locating a Missing Adult Male
- LocalsVoted Launches: Local Rankings From Phone-Verified Votes, Not Paid Placement