AI-Powered Retail Media Platform PulseAd Enters $280B US Market with Seattle Operations
Washingtoner/10294595

SEOUL, South Korea and SEATTLE, June 12, 2025 ~ Seattle, Washington - PulseAd, the innovative AI-powered retail media platform, has officially announced its entry into the US market with the establishment of its headquarters in Seattle. This strategic move is aimed at tapping into the rapidly growing $280 billion retail advertising market, where PulseAd's cutting-edge technology has already proven to be a game-changer for retail brands.

Founded in March 2024, PulseAd has set up its US operations in Seattle to take advantage of the booming retail media landscape that is reshaping the digital advertising industry. With retail media generating over $150 billion in 2024 and projected to reach $280 billion by 2027, PulseAd's timing is impeccable as it addresses the pressing need for advanced campaign optimization tools.

"We are thrilled to enter the North American market with our technology that has delivered impressive results during highly competitive shopping periods," said David Yun, CEO of PulseAd. "Our presence in Seattle will allow us to work closely with US retailers as retail media emerges as the third major wave in digital advertising, following search and social."

PulseAd's clients, including a global electronics giant and prominent K-Beauty brands expanding into North American markets, have experienced remarkable performance improvements that surpass industry benchmarks. These include a staggering 99% increase in new customer acquisition, a 61% increase in repeat customer purchases, a massive 1,500% increase in sales during Amazon Prime Day through strategic traffic acquisition and keyword optimization, and a significant 23% increase in overall brand repurchase rates.

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These impressive results position PulseAd's AI-first approach as a direct challenge to billion-dollar US AdTech giants who are trying to retrofit AI capabilities into their legacy platforms.

What sets PulseAd apart from traditional AdTech companies is its comprehensive managed service approach that completely transforms campaign management. Unlike traditional agencies that rely on manual processes or existing platforms that require extensive expertise from their clients' end, PulseAd directly manages campaigns using AI-driven processes specifically designed for retail media optimization.

"Most US players in this space are either traditional agencies without the necessary technology depth or legacy platforms trying to add AI features to their existing infrastructure," explained Yun. "At PulseAd, we have built our entire platform around AI from day one, similar to how Tesla built electric vehicles from scratch instead of converting combustion engines."

The platform seamlessly integrates with major online marketplaces such as Amazon, Google, Meta, and TikTok, allowing retailers to manage and compare performance across all channels on a single unified dashboard. This is crucial as more and more brands are utilizing external media to drive sales on these marketplaces.

PulseAd's leadership team brings together a wealth of experience in e-commerce and advertising technology. CEO David Yun previously managed $1.3 billion in annual GMV at a major e-commerce platform (Kakao) and served as APAC Sales Director for a Silicon Valley advertising platform. CTO Kyle Choi brings expertise in scalable data infrastructure, while COO Jay Kim has extensive experience in advertising operations from his time at Google and other major AdTech companies.

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Looking ahead, PulseAd plans to expand its integrations by adding support for major US platforms such as Walmart, Target, and Instacart during the second half of 2025. The company is also developing "Pulsy," an AI assistant tool for campaign optimization and performance analysis.

The US e-commerce advertising market presents an unprecedented opportunity for growth, with retail media being the fastest-growing segment. Amazon alone generates over $50 billion in annual advertising revenue, while other platforms like Walmart and Target are rapidly scaling their advertising offerings with double-digit growth rates.

"Retail media offers superior attribution and ROI measurement compared to traditional digital channels," said Yun. "Brands are shifting significant budgets from search and social to retail media because they can directly measure sales impact rather than just engagement metrics."

PulseAd's expansion into the US market follows a systematic approach, with plans to connect with major North American platforms in the second half of 2025. The company's focus will be on maximizing advertising performance through AI-driven optimization and streamlining marketer workflow efficiency. With its innovative technology and strategic market entry, PulseAd is poised to capture a significant share of the massive retail media market in the US.

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