Trending...
- Wagga Trucks set to expand to the Canberra Region as authorised dealer for Volvo, UD & Mack along with Freighter Group Trailers
- A Declaration of Permanence — AI Memory Sealed to Bitcoin on Independence Day
- UK Financial Ltd. Opens Test-Phase Maya 3 Liquidity Pool on Uniswap with DEX Screener Visibility for Market-Smoothing Ahead of CATEX Exchange Launch
SEATTLE--(BUSINESS WIRE)--In a first for HR tech, Imperative, a venture-backed startup based in Seattle, today launched a suite of tools that provide C-Suite executives with the ability to measure, report and influence the layered employee connections that exist within their organizations, and thus optimize their workforce. Improving employee retention, engagement and productivity is at the top of every executive's mind, and now there is a complete suite of tools to track, measure and influence these outcomes directly.
Executives need measurable ways to quantify their business that can be used to more accurately steer the company to higher levels of success. To date, HR measures have been imperfect (engagement is based on sample survey data) or lagging indicators (retention is only measured when it's too late to influence). Such data is frustrating and rarely actionable. This leaves executives unable to proactively develop their culture at scale and to predict and adapt to challenges that are ahead of them, not just in the rearview mirror.
Research over the last twenty years has demonstrated that when people have diverse, strong connections at work, built on trust and mutual respect, they are more productive, creative, engaged and less likely to leave. These internal human networks, especially beyond those inside immediate core teams, are increasingly hard to build and maintain with hybrid and remote work.
The same research also points to specific network configurations that have an outsized impact on broader corporate competitiveness from innovation to efficiency. This represents an opportunity to not only provide executives with critical leading indicators, but also to steer their culture by proactively building networks based on science.
More on Washingtoner
Imperative's AI-driven employee network development platform uses proven organization network analytics to enable executives to select the changes they want to amplify within their company and then match employees for scientifically designed online conversations that accelerate trust and bond employees together (89% of connections result in meaningful and sustained relationships). In real-time, executives can then track the breadth and depth of these networks as they manifest to anticipate the changes emerging in their culture.
"Imperative has developed the first platform that has proven to accelerate trust between people working remotely and at scale by using purpose profiling technology and guided coaching conversations," said Aaron Hurst, CEO and co-founder of Imperative and author of The Purpose Economy. "Using organization network analysis, we can now help executives strategically determine how to apply that capability to build the networks that will drive culture change and provide the key leading indicator they need for their dashboard."
The platform launched with six network building "culture dials" that executives choose from to amplify and measure the leading indicators of their culture:
"Too often we are put in a reactive position responding to data about past performance," said Britt Provost, Executive Vice President, People and Culture, Accolade. "Imperative is enabling us to understand where we are now, where we're going and how best to actively influence our culture by building and managing the human infrastructure of our business as we grow and adapt to changing conditions."
More on Washingtoner
To get started, companies invite their people to create a purpose profile on Imperative and be matched for conversations based on the outcome selected by leaders. Through a series of guided conversations on the Imperative platform, employees develop a meaningful and sustained relationship. Over time, employees are matched with new partners that expand their networks. The company is able to monitor and report on the development of these networks as they grow and incorporate it into their executive dashboard.
About Imperative
Imperative is an AI-driven employee network development platform that human-centric Fortune 1000 companies use to empower their employees to make their work fulfilling - driving retention, productivity, inclusion, well-being and creativity. It uses organization network analytics to enable executives to select the changes they want to amplify within their company and then match employees for scientifically designed online conversations that accelerate trust and bond employees together using the science of purpose. In real-time, executives can then track the breadth and depth of these networks as they manifest to anticipate and steer the changes emerging in their culture. Imperative is a B Corporation founded by workplace entrepreneur Aaron Hurst and funded by Voyager Capital and Court Lorenzini, founding CEO of DocuSign.
Contacts
Emma Powers
Hello@imperative.com
Executives need measurable ways to quantify their business that can be used to more accurately steer the company to higher levels of success. To date, HR measures have been imperfect (engagement is based on sample survey data) or lagging indicators (retention is only measured when it's too late to influence). Such data is frustrating and rarely actionable. This leaves executives unable to proactively develop their culture at scale and to predict and adapt to challenges that are ahead of them, not just in the rearview mirror.
Research over the last twenty years has demonstrated that when people have diverse, strong connections at work, built on trust and mutual respect, they are more productive, creative, engaged and less likely to leave. These internal human networks, especially beyond those inside immediate core teams, are increasingly hard to build and maintain with hybrid and remote work.
The same research also points to specific network configurations that have an outsized impact on broader corporate competitiveness from innovation to efficiency. This represents an opportunity to not only provide executives with critical leading indicators, but also to steer their culture by proactively building networks based on science.
More on Washingtoner
- MD Marine Electric Announces Rebranding as MD Electric Group
- Sounds of LA County: 27 Parks.108 Concerts. One County
- Only One Flight Stands Between Los Angeles Youth Leaders and a Life-Saving Mission in South Africa
- Stigma Across Borders: Concerns Grow Over Discrimination Against Shincheonji Members Abroad
- Wu-Tang Made One Album for One Buyer. This Band Makes One Original Song for Every Fan
Imperative's AI-driven employee network development platform uses proven organization network analytics to enable executives to select the changes they want to amplify within their company and then match employees for scientifically designed online conversations that accelerate trust and bond employees together (89% of connections result in meaningful and sustained relationships). In real-time, executives can then track the breadth and depth of these networks as they manifest to anticipate the changes emerging in their culture.
"Imperative has developed the first platform that has proven to accelerate trust between people working remotely and at scale by using purpose profiling technology and guided coaching conversations," said Aaron Hurst, CEO and co-founder of Imperative and author of The Purpose Economy. "Using organization network analysis, we can now help executives strategically determine how to apply that capability to build the networks that will drive culture change and provide the key leading indicator they need for their dashboard."
The platform launched with six network building "culture dials" that executives choose from to amplify and measure the leading indicators of their culture:
- Innovation: Accelerating idea generation and increasing implementation efficiency
- Collaboration: Improving decision making and uncovering resources
- Purpose: Orienting the organization to its purpose and connecting employees to it
- Well-being: Decreasing burnout and increasing mental health
- Belonging: Developing trusted bonds between people of different identities
- M&A & Silo Busting: Accelerating the cultural integration of teams
"Too often we are put in a reactive position responding to data about past performance," said Britt Provost, Executive Vice President, People and Culture, Accolade. "Imperative is enabling us to understand where we are now, where we're going and how best to actively influence our culture by building and managing the human infrastructure of our business as we grow and adapt to changing conditions."
More on Washingtoner
- Tacoma: Preparing the Bid Workshop on July 22
- World Cup Crowds Are a Stress Test for America's Restrooms
- Postmortem Pathology Expands Access to Private Autopsy Services in Las Vegas
- How Sacramento Families Are Using Private Autopsies to Protect Inheritances, Resolve Insurance Claims, and Find Closure
- Los Angeles' Best Food: Food Journal Magazine Examines the Trends Shaping the City's Dining Scene
To get started, companies invite their people to create a purpose profile on Imperative and be matched for conversations based on the outcome selected by leaders. Through a series of guided conversations on the Imperative platform, employees develop a meaningful and sustained relationship. Over time, employees are matched with new partners that expand their networks. The company is able to monitor and report on the development of these networks as they grow and incorporate it into their executive dashboard.
About Imperative
Imperative is an AI-driven employee network development platform that human-centric Fortune 1000 companies use to empower their employees to make their work fulfilling - driving retention, productivity, inclusion, well-being and creativity. It uses organization network analytics to enable executives to select the changes they want to amplify within their company and then match employees for scientifically designed online conversations that accelerate trust and bond employees together using the science of purpose. In real-time, executives can then track the breadth and depth of these networks as they manifest to anticipate and steer the changes emerging in their culture. Imperative is a B Corporation founded by workplace entrepreneur Aaron Hurst and funded by Voyager Capital and Court Lorenzini, founding CEO of DocuSign.
Contacts
Emma Powers
Hello@imperative.com
0 Comments
Latest on Washingtoner
- City of Tacoma Awarded $7.6 Million BUILD Grant for Environmental Analysis and Final Design Phase of Fishing Wars Memorial Bridge Replacement Project
- Spokane City Council Legislative Meetings Now Wednesday Evenings
- Texas Hospitals & Their Patients Describe Two Very Different Healthcare Systems, New Social Knowing
- The Story Tree Literacy Project Seeks Publishers and Librarians to Help Children Become Polyglots
- Discard Junk Removal Named #1 Junk Removal Company in Sacramento Out of 189 Businesses Evaluated
- Spokane: Firefighters Prevent Extension During Fast-Moving House Fire
- J&J Exterminating Mourns the Passing of Founder Bobby John Sr
- Delirious Comedy Club Transforms Into Las Vegas' Newest Live Comedy Studio With Weekly Delirious TV Tapings
- BitTitan Advances MigrationWiz with New Capabilities, Platform Enhancements, and Product Leadership Update
- Sara Abbas Receives "Eniochos" Charioteer Award at 2026 Who is Who International Awards
- Detained at 95: South Korea's Prosecution of a Religious Leader Draws International Alarm
- CCHR: DOJ Takedown Exposes Over $220 Million Defrauded in Behavioral Mental Health Fraud Schemes
- Lady Liberty Is Coming Home: Historic WWII A-26 Invader Begins Her Final Journey to the Tulsa Air & Space Museum
- Homicide Investigation – 1000 block of South Tacoma Way
- The Lashe Announces Limited-Time Sale on Professional Premade Fan Lash Extension Trays
- PropAccount.com Adds Prediction Markets to Its Multi-Asset Prop Firm Platform
- Rising star Hip-Hop and R&B Force Della Drops Highly Anticipated New Single, "Throw It"
- Artists for Resistance present "The Art of Resistance"
- UK Financial Ltd. Opens Test-Phase Maya 3 Liquidity Pool on Uniswap with DEX Screener Visibility for Market-Smoothing Ahead of CATEX Exchange Launch
- A Declaration of Permanence — AI Memory Sealed to Bitcoin on Independence Day