Trending...
- 2026 Oscars Betting Odds: One Battle After Another Favored for Best Picture
- Emeritus Addresses Hospital Bed Shortages with Smart Storage Solutions
- Spokane: Firework Thrown From a Vehicle Causes Severe Injuries to Another
Fresh Rebrand Unveils New Name and Logo Reflecting Commitment to Digital Identity, Not Just Domains
BELLEVUE, Wash., June 22, 2022 /PRNewswire/ -- Donuts Inc. and Afilias, Inc. have a fresh new look after major rebranding efforts, uniting them under a new company name and single brand. Identity Digital™ was chosen to reflect better the commitment to helping customers find, grow and protect their authentic digital identities. A new corporate name, logo, visual identity, voice/tone and website (identity.digital) are all critical elements in bringing the rebrand to life. This rebrand coincides with helping customers understand that they no longer have to compromise when they get their domain name. As the heart of their digital identity, they can use both sides of the dot to express what their company is and why it matters.
Donuts Inc. was founded in 2010 and acquired Afilias, a leading top-level domain (TLD) registry operator and service provider, in 2020. United under one brand, Identity Digital cements its status as a leader in connecting the online world with domain names and related technologies that allow people to build, market, and own their authentic digital identities. The company is behind nearly 300 top-level domain (TLD) extensions (more than any other registry), previously branded under TrueName Domains.
More on Washingtoner
"This brand refresh is an exciting moment for our company and stakeholders," said Akram J. Atallah, CEO, Identity Digital. "Identity Digital reflects a stronger platform for expressing the core values we have had all along – to provide a secure, authentic digital identity. The new name lets us more precisely define to customers who we are and what we can do for them. The internet is expanding, and businesses must have a digital presence to survive and be successful, so the timing was critical."
Many forward-thinking companies are moving towards industry-specific, short, memorable descriptive domain extensions to help define an authentic digital identity and positively impact SEO. Descriptive domains also allow businesses to creatively use both the left and right side of the dot to tell the world who they are and what they do and stand out from competitors. For instance, the domains builders.studio, armoire.style, and xbox.games are not only striking and concise, but they clearly express what these companies are about.
"This rebrand is a major milestone for the company. It is about much more than a new name or new look," Atallah reinforced. "It's about the business culture that resonates with customers, partners, and employees. Identity Digital is designed to become synonymous with people's authentic digital identity. This new brand and evolving positioning perfectly illustrate our growing presence and importance in this market."
More on Washingtoner
About Identity Digital
Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world's largest portfolio of nearly 300 TLDS such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, they enable customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 300 employees. For more information, please visit identity.digital
Contact
Sacha Arts
Bella Vista Communications
(408) 458.6316
[email protected]
SOURCE Identity Digital
BELLEVUE, Wash., June 22, 2022 /PRNewswire/ -- Donuts Inc. and Afilias, Inc. have a fresh new look after major rebranding efforts, uniting them under a new company name and single brand. Identity Digital™ was chosen to reflect better the commitment to helping customers find, grow and protect their authentic digital identities. A new corporate name, logo, visual identity, voice/tone and website (identity.digital) are all critical elements in bringing the rebrand to life. This rebrand coincides with helping customers understand that they no longer have to compromise when they get their domain name. As the heart of their digital identity, they can use both sides of the dot to express what their company is and why it matters.
Donuts Inc. was founded in 2010 and acquired Afilias, a leading top-level domain (TLD) registry operator and service provider, in 2020. United under one brand, Identity Digital cements its status as a leader in connecting the online world with domain names and related technologies that allow people to build, market, and own their authentic digital identities. The company is behind nearly 300 top-level domain (TLD) extensions (more than any other registry), previously branded under TrueName Domains.
More on Washingtoner
- BumblebeeSmart Introduces Rounded Busy Board Set for Preschoolers
- CRH Healthcare Opens 100th Urgent Care Clinic with Second Peachtree Immediate Care Location in Covington
- COHN Named Colorado State-Approved Vendor for Advertising & Marketing Services
- The Kryder Law Group, LLC Report Reveals Commercial Air Travel Is Safer Than You Think
- RTC Communications Preliminarily Awarded $3.1 Million Federal BEAD Grant to Expand Fiber Broadband in Southern Indiana
"This brand refresh is an exciting moment for our company and stakeholders," said Akram J. Atallah, CEO, Identity Digital. "Identity Digital reflects a stronger platform for expressing the core values we have had all along – to provide a secure, authentic digital identity. The new name lets us more precisely define to customers who we are and what we can do for them. The internet is expanding, and businesses must have a digital presence to survive and be successful, so the timing was critical."
Many forward-thinking companies are moving towards industry-specific, short, memorable descriptive domain extensions to help define an authentic digital identity and positively impact SEO. Descriptive domains also allow businesses to creatively use both the left and right side of the dot to tell the world who they are and what they do and stand out from competitors. For instance, the domains builders.studio, armoire.style, and xbox.games are not only striking and concise, but they clearly express what these companies are about.
"This rebrand is a major milestone for the company. It is about much more than a new name or new look," Atallah reinforced. "It's about the business culture that resonates with customers, partners, and employees. Identity Digital is designed to become synonymous with people's authentic digital identity. This new brand and evolving positioning perfectly illustrate our growing presence and importance in this market."
More on Washingtoner
- She's Been Ready for Weeks, He Starts in the Final 72 Hours – The Great Christmas Shopping Divide
- Following a Global Sell-Out, The World's No.1 Superstar™ Unveils a Fashion Line Rebrand
- Valentine Roofing Wins 2025 Nextdoor Neighborhood Fave Award
- IDCXS Exchange Founder Travels to Angola for Strategic Cooperation Talks
- Tacoma Police Department to Recognize Two Community Members Who Intervened in Violent Assault
About Identity Digital
Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world's largest portfolio of nearly 300 TLDS such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, they enable customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 300 employees. For more information, please visit identity.digital
Contact
Sacha Arts
Bella Vista Communications
(408) 458.6316
[email protected]
SOURCE Identity Digital
Filed Under: Business
0 Comments
Latest on Washingtoner
- Kaufman Development and Daniel Kaufman Ventures Announce Strategic Expansion Into Data Centers and AI Infrastructure Across the United States
- Tacoma: City Council Presented with Community Safety Action Strategy Built on Community Input
- City Council Presented With 'Tacoma 2035'
- Bent Danholm Lists Modern Lakefront Estate in Winter Garden's Twinwaters Community
- Operational Agility in High Demand: FOCUS Expands to Serve a Changing Insurance Market
- Bahamas Import Assistant Launches Same-Day Pet Permit Service Under BAHFSA's 2024 Expansion
- Liftoff Enterprises Launches Liftoff Spotlight,™ A Nationally Broadcast Platform Turning Conversations Into Revenue
- From November 24th to 27th, Fuqing Invites You to Join Us at BIG 5 to Jointly Build a New Future for Middle Eastern Architecture
- Dispelling Holiday Suicide Myth: CDC Data Shows Suicide Rates Lowest in December; International Survivors of Suicide Day Emphasizes Need for Action
- Stratum Nutrition's OVOLUX™ Named 2025 "Collagen Ingredient of the Year" by Beauty Innovation Awards
- Sons of Liberty Museum Unveils "America at 250" Mobile Exhibit on Veterans Day 2025
- Revenue Expansion, Regulatory Momentum, and a Leadership Position in the $750 Million Suicidal Depression: NRx Pharmaceuticals (N A S D A Q: NRXP)
- North 5th Street – Between North Tacoma Avenue and North Division Avenue – to Close in Phases for Maintenance Starting December 1
- Bent Danholm Releases New Video Breaking Down the Rising Debate Over 50-Year Mortgages
- New Smile Now Introduces RAYFace 3D Scanner to Advance Digital Surgery
- Ali Alijanian, DDS Featured in The Profitable Dentist Magazine
- "Meet the Eatmons" Offer Financial Advice ahead of the Holidays
- CCHR: Study Finds Involuntary Commitment Fails to Prevent Suicide, Raises Risk
- Slotozilla's Q3 2025: SBC Lisbon Outcomes and Partnership Expansion
- Historic Announcement for the Global Car Rental Industry