Trending...
- City of Tacoma to Implement Temporary Road Closures and Traffic Restrictions on June 12
- CCHR Calls Out Psychiatry's Pattern of Resistance to Antidepressant Deprescribing
- Spokane: Notice from SPD as Team Egypt Arrives & FIFA Events Begin
Fresh Rebrand Unveils New Name and Logo Reflecting Commitment to Digital Identity, Not Just Domains
BELLEVUE, Wash., June 22, 2022 /PRNewswire/ -- Donuts Inc. and Afilias, Inc. have a fresh new look after major rebranding efforts, uniting them under a new company name and single brand. Identity Digital™ was chosen to reflect better the commitment to helping customers find, grow and protect their authentic digital identities. A new corporate name, logo, visual identity, voice/tone and website (identity.digital) are all critical elements in bringing the rebrand to life. This rebrand coincides with helping customers understand that they no longer have to compromise when they get their domain name. As the heart of their digital identity, they can use both sides of the dot to express what their company is and why it matters.
Donuts Inc. was founded in 2010 and acquired Afilias, a leading top-level domain (TLD) registry operator and service provider, in 2020. United under one brand, Identity Digital cements its status as a leader in connecting the online world with domain names and related technologies that allow people to build, market, and own their authentic digital identities. The company is behind nearly 300 top-level domain (TLD) extensions (more than any other registry), previously branded under TrueName Domains.
More on Washingtoner
"This brand refresh is an exciting moment for our company and stakeholders," said Akram J. Atallah, CEO, Identity Digital. "Identity Digital reflects a stronger platform for expressing the core values we have had all along – to provide a secure, authentic digital identity. The new name lets us more precisely define to customers who we are and what we can do for them. The internet is expanding, and businesses must have a digital presence to survive and be successful, so the timing was critical."
Many forward-thinking companies are moving towards industry-specific, short, memorable descriptive domain extensions to help define an authentic digital identity and positively impact SEO. Descriptive domains also allow businesses to creatively use both the left and right side of the dot to tell the world who they are and what they do and stand out from competitors. For instance, the domains builders.studio, armoire.style, and xbox.games are not only striking and concise, but they clearly express what these companies are about.
"This rebrand is a major milestone for the company. It is about much more than a new name or new look," Atallah reinforced. "It's about the business culture that resonates with customers, partners, and employees. Identity Digital is designed to become synonymous with people's authentic digital identity. This new brand and evolving positioning perfectly illustrate our growing presence and importance in this market."
More on Washingtoner
About Identity Digital
Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world's largest portfolio of nearly 300 TLDS such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, they enable customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 300 employees. For more information, please visit identity.digital
Contact
Sacha Arts
Bella Vista Communications
(408) 458.6316
[email protected]
SOURCE Identity Digital
BELLEVUE, Wash., June 22, 2022 /PRNewswire/ -- Donuts Inc. and Afilias, Inc. have a fresh new look after major rebranding efforts, uniting them under a new company name and single brand. Identity Digital™ was chosen to reflect better the commitment to helping customers find, grow and protect their authentic digital identities. A new corporate name, logo, visual identity, voice/tone and website (identity.digital) are all critical elements in bringing the rebrand to life. This rebrand coincides with helping customers understand that they no longer have to compromise when they get their domain name. As the heart of their digital identity, they can use both sides of the dot to express what their company is and why it matters.
Donuts Inc. was founded in 2010 and acquired Afilias, a leading top-level domain (TLD) registry operator and service provider, in 2020. United under one brand, Identity Digital cements its status as a leader in connecting the online world with domain names and related technologies that allow people to build, market, and own their authentic digital identities. The company is behind nearly 300 top-level domain (TLD) extensions (more than any other registry), previously branded under TrueName Domains.
More on Washingtoner
- Equipment Leases, Inc. Launches Updated Family Office Equipment Financing Page
- Spokane: Council Members Introduce An Ordinance Imposing Data Center Moratorium
- The $5 Million Man Still Begging: Incumbent Jimmy Panetta Hits Up Voters for More Cash Despite Massive War Chest
- Kevin Francis Design Introduces CHROMA, a Collection of Saturated Solid Color Wool Rugs
- $150+ Million Contracted Backlog, Strategic Acquisitions Adding Millions In Recurring Revenue, Improving Margins & A Clear Path Toward Profitability
"This brand refresh is an exciting moment for our company and stakeholders," said Akram J. Atallah, CEO, Identity Digital. "Identity Digital reflects a stronger platform for expressing the core values we have had all along – to provide a secure, authentic digital identity. The new name lets us more precisely define to customers who we are and what we can do for them. The internet is expanding, and businesses must have a digital presence to survive and be successful, so the timing was critical."
Many forward-thinking companies are moving towards industry-specific, short, memorable descriptive domain extensions to help define an authentic digital identity and positively impact SEO. Descriptive domains also allow businesses to creatively use both the left and right side of the dot to tell the world who they are and what they do and stand out from competitors. For instance, the domains builders.studio, armoire.style, and xbox.games are not only striking and concise, but they clearly express what these companies are about.
"This rebrand is a major milestone for the company. It is about much more than a new name or new look," Atallah reinforced. "It's about the business culture that resonates with customers, partners, and employees. Identity Digital is designed to become synonymous with people's authentic digital identity. This new brand and evolving positioning perfectly illustrate our growing presence and importance in this market."
More on Washingtoner
- Record Revenue Growth, AI-Driven Healthcare Innovation, Expanding Proprietary Brand and Targeting $200 Million Revenue By 2029: Cosmos Health Inc
- Bergey's Truck Centers Recognized in 2026 MACH Alliance Composable Impact Awards
- Tacoma: City Council Adopts Updated Stormwater Management Manual to Enhance Environmental Health and Regulatory Compliance
- Spokane Police Sergeant Pulls Elderly Female from Burning Home
- What Would you Do with Your Time if it Was Actually Money?
About Identity Digital
Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world's largest portfolio of nearly 300 TLDS such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, they enable customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 300 employees. For more information, please visit identity.digital
Contact
Sacha Arts
Bella Vista Communications
(408) 458.6316
[email protected]
SOURCE Identity Digital
0 Comments
Latest on Washingtoner
- KIDZONET & Ocean Telecom Launch UK First eSIM Child Protection — EasySim AI Safe SIM Cards
- School Dental Screening Programs Conducted in Dubai
- British Brand Daniel Mason™ Expands Premium Braided Leather Belt Collection Internationally
- Looking for expert pool tiling in Gold Coast? Call Avid Tiling
- SPD Investigate Homicide In North Spokane - One Male In Custody
- Hosted Network Powers National Growth with netElastic vBNG, CGNAT and netVision
- Tacoma: Hylebos Bridge to Close for Five Hours on June 11 for Centerlock Replacement
- Super Lawyers Recognizes Inman & Tourgee Attorneys Mark Tourgee and Jacob Rinn
- PropAccount.com Launches PropGenie, the First Branding Studio Built for Prop Firm Operators
- Rushing Headlong: Health IT's Legacy and the Road to Responsible AI is named 2025 Foreword INDIES Book of the Year Awards Winner
- Washington State High School Students Launch Virtual Rocketry Summit
- The Problem With AI Isn't Compute. It's Memory
- Golden Visa Countries Outpace Eurozone Growth Over Eight Years, New La Vida Analysis Finds
- Allstream Energy Partners Announced as Official Media Partner for the 2nd Annual Permian Power Conference
- ATTENTION: DGCA India & CAAC China — Boeing Quality Chief Doug Ackerman Linked To 24 Year Unaccredited Manufacturing Gap Ahead Of 787 Failures
- City of Tacoma to Implement Temporary Road Closures and Traffic Restrictions on June 12
- Spokane: Notice from SPD as Team Egypt Arrives & FIFA Events Begin
- Spokane: Significant Impacts to North-South Travel
- CCHR Calls Out Psychiatry's Pattern of Resistance to Antidepressant Deprescribing
- Boston Industrial Solutions Introduces New Natron® 310 Hyper White UV Ink for Enhanced Printing Performance