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As the real estate market continues to change, one local agent has mastered the art of "Target Marketing" to expose their properties to the most opportune buyers, selling them for more money.
CHAPIN, S.C. - Washingtoner -- If you've followed the Chapin real estate market for a while, you've undoubtedly heard of Beth Tamminga as she's one of the most respected agents in town when it comes to marketing homes to sell for the most amount of money. Now, she added to her advertising arsenal with what she calls her "Target Marketing" approach.
The ancient approach of placing your home in local magazines, along with listings that your listing brokerage has is now a thing of the past. Beth Tamminga has perfected an approach to Target Marketing where she invests her own money to expose your property to the most opportune buyer based on their current interests, pets, hobbies and family size.
Today, marketing is all about matching your product up to the prospects that are most likely to have an interest. Much like when you are at the grocery and you see that coupons print out based on the products that you always tend to buy.
When asked how this approach to selling for more money works, Beth said the following: "If a home is in a highly desirable school district, there's no sense in marketing that home to retired couples but it's a perfect fit for a family that has a child or two of school age years. If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dogs in the house. If it has a boat dock we can market to those that have a boat registered. Allowing buyers to absolutely fall in love with the home, that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the general public. That's why oftentimes we can sell homes for more money. With the marketing approach we use online and offline marketing, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road."
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For local homeowners, by utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.
About Beth Tamminga:
For more information on how this target marketing approach works and to find out how you may be able to get more from the sale of your home, contact Beth Tamminga at eXp Realty by calling 803-298-9381 https://www.facebook.com/bethtammingarealtor?locale=tl_PH
The ancient approach of placing your home in local magazines, along with listings that your listing brokerage has is now a thing of the past. Beth Tamminga has perfected an approach to Target Marketing where she invests her own money to expose your property to the most opportune buyer based on their current interests, pets, hobbies and family size.
Today, marketing is all about matching your product up to the prospects that are most likely to have an interest. Much like when you are at the grocery and you see that coupons print out based on the products that you always tend to buy.
When asked how this approach to selling for more money works, Beth said the following: "If a home is in a highly desirable school district, there's no sense in marketing that home to retired couples but it's a perfect fit for a family that has a child or two of school age years. If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dogs in the house. If it has a boat dock we can market to those that have a boat registered. Allowing buyers to absolutely fall in love with the home, that matches their exact criteria. Essentially, we can market it as their "Dream Home" even though it would be considered "just another home for sale" to the general public. That's why oftentimes we can sell homes for more money. With the marketing approach we use online and offline marketing, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road."
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For local homeowners, by utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.
About Beth Tamminga:
For more information on how this target marketing approach works and to find out how you may be able to get more from the sale of your home, contact Beth Tamminga at eXp Realty by calling 803-298-9381 https://www.facebook.com/bethtammingarealtor?locale=tl_PH
Source: Beth Tamminga
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