The History of the Entrepreneur and Business Owner Ismail Sirdah
Washingtoner/10137351

DULUTH, Ga. - Washingtoner -- Through his work as a restaurant owner, Ismail Sirdah became astute at branding and marketing his restaurants through social media. He began to build a large database of clients and started to recognize what a large following he was building. Other restaurants took notice of his success and started calling him for advice for promoting their own businesses.

After years of noticing the rapid growth of the Latino-Hispanic community in Georgia, Ismail Sirdah decided to innovate with the first event promotion company for the Hispanic community, Lulu Promotions.

More on Washingtoner

• BESTBUYSTORE opens its dropshipping model to independent merchants
• America's Hometown Thanksgiving Parade in Plymouth, MA, on Saturday, November 21, 2026
• Navigating a Changing Market: How AIX Group Is Responding to a Challenging Year
• 450 Million Revenue Run Rate, Global Telecom Reach and a New Digital Growth Opportunity Take Center Stage: IQSTEL, Inc. (N A S D A Q: IQST)
• Wave Helicopters Takes FLIBS 2026 to New Heights

The idea of Lulu Promotions & Music came directly from Sirdah in the early 2000s. It had to do with the need to have a promotion company for Latinos, since Atlanta at the time did not have any company that promotes events for the Hispanic community. Latino populations in Georgia grew huge between 1995 and 2005 and that's another reason why I felt motivated to start Lulu Promotions & Music.