The History of the Entrepreneur and Business Owner Ismail Sirdah
Washingtoner/10137351

DULUTH, Ga. - Washingtoner -- Through his work as a restaurant owner, Ismail Sirdah became astute at branding and marketing his restaurants through social media. He began to build a large database of clients and started to recognize what a large following he was building. Other restaurants took notice of his success and started calling him for advice for promoting their own businesses.

After years of noticing the rapid growth of the Latino-Hispanic community in Georgia, Ismail Sirdah decided to innovate with the first event promotion company for the Hispanic community, Lulu Promotions.

More on Washingtoner

• City of Tacoma to Collect Community Ideas for District 5 Project
• Pacto Medical Wins Red Dot Design Concept Award 2026 for Slimshot® Compact Prefilled Syringe
• Heritage at Manalapan Introduces Luxury Single-Family Homes with Exceptional Value in One of Monmouth County's Most Desirable Locations
• Achugogo: Tale of the Spring Chaser Wins Inaugural TCCF Prize at Mifa Pitches, the Industry Market of the Annecy International Animation Film Festival
• Tacoma Police Department to Swear in New K-9 Teams

The idea of Lulu Promotions & Music came directly from Sirdah in the early 2000s. It had to do with the need to have a promotion company for Latinos, since Atlanta at the time did not have any company that promotes events for the Hispanic community. Latino populations in Georgia grew huge between 1995 and 2005 and that's another reason why I felt motivated to start Lulu Promotions & Music.