TBM Council Launches GreenOps Assessment: Benchmark for Responsible Tech Performance
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BELLEVUE, Wash. - Washingtoner -- As rapid artificial intelligence adoption triggers an unprecedented surge in global energy consumption, the Technology Business Management (TBM) Council today announced the launch of The GreenOps Assessment – the first global standard designed to help enterprises govern digital infrastructure for both financial performance and environmental sustainability.

With AI-focused electricity consumption projected to triple by 2030 and cloud spending climbing nearly 30% annually, digital infrastructure has become a material contributor to global power grid strain. Yet, most corporate climate strategies fail to account for the hidden carbon and energy footprint of their technology operations. The TBM Council's GreenOps Assessment addresses this global blind spot by establishing a standardized framework to measure, govern, and reduce the resource intensity of enterprise computing.

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"We are at a pivotal moment where technology leadership, energy policy, and corporate governance intersect," said Matthew Guarini, Executive Director of the TBM Council. "Treating technology sustainability as a retrospective PR reporting exercise is no longer viable. The reality is simple: IT cost waste and carbon waste are the exact same waste. By embedding resource efficiency directly into tech governance, organizations can protect power grids, cut ballooning budgets, and ensure that AI innovation does not come at the expense of environmental stability."

Why It Matters to the Global Tech Industry:

• Bridging the AI Value & Energy Gap: As high-density computing threatens corporate climate targets and strains energy infrastructure, the assessment provides enterprise boards and C-suites with an objective model to balance rapid AI deployment with energy availability.
• Moving Beyond PR to Operational Accountability: Replaces high-level ESG estimates with verifiable, operational controls over energy use, carbon intensity, water consumption in cooling, and hardware lifecycles.
• Unifying Disconnected Silos: Solves a systemic industry challenge by aligning technology leaders (CIOs/CTOs), financial officers (CFOs), and corporate sustainability heads (CSOs) around a single, shared operating standard.

The GreenOps Assessment is available immediately to enterprises, public sector institutions, and technology providers globally. To learn more about the global benchmark or evaluate your organization, visit https://hubs.la/Q04zQwgr0.

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About the TBM Council
Founded in 2012, the Technology Business Management (TBM) Council is a nonprofit business entity dedicated to advancing the discipline of TBM through rigorous research, global standards, and ecosystem collaboration. Governed by an independent board of global leaders, the Council provides the authoritative data, frameworks, and best practices leaders need to optimize cloud, AI, and hybrid strategies. The TBM Council is the indispensable resource for organizations seeking to manage cross-enterprise economics and deliver on business objectives in the AI era.