Trending...
- ResC4EU Final Event at KOMPOZYT-EXPO 2026 – Building Resilient European Supply Chains
- CinderLabs Launches AI Agent Marketplace: Nine Pre-Built Agents for Regulated Industries
- Harvard Educated Board Certified Endodontist Joins Pearlfection Dentistry
SEATTLE--(BUSINESS WIRE)--PairTree, an intelligent, self-matching platform that is increasing and accelerating opportunities for Adopting Families and Expectant Moms, was recently selected to participate in the 2021 Techstars Seattle Accelerator – a highly selective and successful global startup accelerator program. PairTree has launched a connection platform to transform the $17B U.S. adoption industry with a focus on creating connections between Expectant Moms and potential Adoptive Parents. Because adoption fees are at an all time high, PairTree is leveling the playing field, to make adoption a viable path to parenting for more people.
PairTree was selected from a field of thousands of applicants to participate in Techstars Seattle's 12th year, following in the footsteps of program alumni and unicorns such as Remitly, Outreach, and Zipline. Collectively, Techstars Seattle alumni have raised more than $1 billion in growth capital after graduating from the program and for the first time the program has achieved gender parity with five of the ten startup CEOs are women, including PairTree CEO Erin Quick.
The traditional approach to adoption – hiring an adoption agency – still includes burdensome fees ($40K-60K/infant), devastatingly long timelines (12-18 months), opaque and analog processes, and is fraught with fraud. The primary pain point of the traditional process is the ability to find and connect Expectant Moms to Adopting Families. This is where PairTree's self-matching platform focuses.
More on Washingtoner
"Having been through the process two times as Adoptive Parents, I knew there was a better way for everyone involved. Using personality-based matching, similar to online dating apps, we help provide Expectant Moms with more meaningful insights into Adopting Parents," said Erin Quick, CEO and Co-Founder of PairTree. "Our proprietary AI algorithm evaluates an Adoptive Parent's personality – the greatest predictor of behaviors – to help an Expectant Mom pick a future for their child, not just a family."
Launched in Summer 2020, PairTree already has more than 750 Adoptive Families and more than 150 Expectant Moms registered on the platform. The company has created industry partnerships with key stakeholders (adoption attorneys, consultants, and social workers), and has had six successful "matches" between Expectant Moms and Adoptive Parents. In late 2020, PairTree also finalized a partnership with Carrot Fertility, the leading global fertility benefits provider for large employers, to become the first self-matching, adoption platform accessible to employees who have Carrot as a workplace benefit at 200 companies including Box, Snap, Inc., and Peloton.
The company was co-founded by Seattle-area entrepreneurs, Erin Quick and Justin Friberg. Erin is building on a 20-year career in global brand marketing, and more importantly her own first-hand experiences as a two-time adoptive mom. Prior to co-founding PairTree, Erin was a co-founder of a Seattle-based brand marketing firm, was a Puget Sound Business Journal 40-Under-40 recipient, and is currently a Visionary Voices Member and Speaker with All Raise, a nonprofit on a mission to accelerate the success of female founders and funders. Justin Friberg, CTO, is an experienced engineering leader and start-up veteran that had a successful exit with Record360 in 2019.
More on Washingtoner
About PairTree
PairTree is an intelligent, self-matching platform whose mission is to increase and accelerate opportunities for Adopting Families and Expectant Moms. PairTree's "5% Fund" donates 5% of net profits from every subscription, every month, to organizations that provide support for Birth Moms. More information is available at www.pairtreefamily.com.
About TechStars
The Techstars worldwide network helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas—entrepreneurs create a better future for everyone, collaboration drives innovation, and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations, and cities to help build thriving startup communities. Techstars has invested in more than 2,300 companies that today have a combined market cap valuation of more than $185B. www.techstars.com.
PairTree was selected from a field of thousands of applicants to participate in Techstars Seattle's 12th year, following in the footsteps of program alumni and unicorns such as Remitly, Outreach, and Zipline. Collectively, Techstars Seattle alumni have raised more than $1 billion in growth capital after graduating from the program and for the first time the program has achieved gender parity with five of the ten startup CEOs are women, including PairTree CEO Erin Quick.
The traditional approach to adoption – hiring an adoption agency – still includes burdensome fees ($40K-60K/infant), devastatingly long timelines (12-18 months), opaque and analog processes, and is fraught with fraud. The primary pain point of the traditional process is the ability to find and connect Expectant Moms to Adopting Families. This is where PairTree's self-matching platform focuses.
More on Washingtoner
- Intelligence Daily Features "Producer Kirk Shaw: 90 Seconds to Make You Care"
- Postmortem Pathology Highlights Private Autopsy Options for Las Vegas Families During Summer Months
- Postmortem Pathology Offers Sacramento Families Independent Answers on a Short Timeline
- Spokane: District 1 Council Members to Host Townhall
- Spokane: City and County Offer Adopt-A-Drain Program
"Having been through the process two times as Adoptive Parents, I knew there was a better way for everyone involved. Using personality-based matching, similar to online dating apps, we help provide Expectant Moms with more meaningful insights into Adopting Parents," said Erin Quick, CEO and Co-Founder of PairTree. "Our proprietary AI algorithm evaluates an Adoptive Parent's personality – the greatest predictor of behaviors – to help an Expectant Mom pick a future for their child, not just a family."
Launched in Summer 2020, PairTree already has more than 750 Adoptive Families and more than 150 Expectant Moms registered on the platform. The company has created industry partnerships with key stakeholders (adoption attorneys, consultants, and social workers), and has had six successful "matches" between Expectant Moms and Adoptive Parents. In late 2020, PairTree also finalized a partnership with Carrot Fertility, the leading global fertility benefits provider for large employers, to become the first self-matching, adoption platform accessible to employees who have Carrot as a workplace benefit at 200 companies including Box, Snap, Inc., and Peloton.
The company was co-founded by Seattle-area entrepreneurs, Erin Quick and Justin Friberg. Erin is building on a 20-year career in global brand marketing, and more importantly her own first-hand experiences as a two-time adoptive mom. Prior to co-founding PairTree, Erin was a co-founder of a Seattle-based brand marketing firm, was a Puget Sound Business Journal 40-Under-40 recipient, and is currently a Visionary Voices Member and Speaker with All Raise, a nonprofit on a mission to accelerate the success of female founders and funders. Justin Friberg, CTO, is an experienced engineering leader and start-up veteran that had a successful exit with Record360 in 2019.
More on Washingtoner
- City of Tacoma's Proposed Biennial Budget Focuses on Everyday Services and Fiscal Sustainability
- NEW Three Fully Furnished Single-Family Model Homes at Heritage at South Brunswick
- After 35 Years, Christian Radio Host Marina Maria Publishes the Novel She Never Forgot
- Freight Broker 911 CEO and President Milton Collier Is Rebuilding the Path Into Freight Brokerage
- Tacoma: Homicide Investigation Update
About PairTree
PairTree is an intelligent, self-matching platform whose mission is to increase and accelerate opportunities for Adopting Families and Expectant Moms. PairTree's "5% Fund" donates 5% of net profits from every subscription, every month, to organizations that provide support for Birth Moms. More information is available at www.pairtreefamily.com.
About TechStars
The Techstars worldwide network helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas—entrepreneurs create a better future for everyone, collaboration drives innovation, and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations, and cities to help build thriving startup communities. Techstars has invested in more than 2,300 companies that today have a combined market cap valuation of more than $185B. www.techstars.com.
0 Comments
Latest on Washingtoner
- Spokane: Disabled Smoke Alarm Contributes to Fatal Tiki Lodge Fire
- Spokane Police Investigate Fatal Fire With Fire Department
- Spokane: SPD and SFD Respond to Early Morning Fire in Downtown Apartments
- City To Simplify Services by Routing Non-Emergency Police, Fire Calls through Spokane 311
- ResC4EU Final Event at KOMPOZYT-EXPO 2026 – Building Resilient European Supply Chains
- Tacoma: Update Fourth Homicide Arrest – 2100 block of N 30th St
- City of Tacoma Invites Community Members to Share Their Experience Crossing I-5
- Statement from Tacoma Chief of Police Patti Jackson on Understanding the Office of Independent Investigations (OII)
- Tacoma: 2026 AMOCAT Arts Award Winners Announced
- City of Tacoma Awarded Competitive State Grant to Evaluate Residential Development Regulations and Permit Processing Times
- City of Tacoma to Host 'Picture Pac Ave' Code Update Open House on October 20
- Tacoma: In-District City Council Meeting to Take Place on September 30 at STAR Center
- HiLine Homes of Yakima Wins People's Choice Award at Yakima Tour of Homes
- CardsNearby Launches Free Nationwide Directory of Card Shows and Local Card Shops for Collectors
- CinderLabs Launches AI Agent Marketplace: Nine Pre-Built Agents for Regulated Industries
- American Garden Rose Selections™ Announces 2027 Winners
- Crossroads4Hope Launches Blood Cancer Resource Hub
- NIL Club Data Shows Brands Are Looking Beyond Follower Counts in College Sports
- The Human Resilience Project Embarks Upon Paraguay Expedition
- Georgia's Magical Nights of Lights Bigger and Brighter for 2026