Trending...
- King Larry Steps Into His Moment With Music, Major Performances and a Story Built on Persistence
- South Tacoma Glass Recycling Drop-Off Location Closing
- ChargeOn Announces Conversational Payment Management Solution
SEATTLE--(BUSINESS WIRE)--PairTree, an intelligent, self-matching platform that is increasing and accelerating opportunities for Adopting Families and Expectant Moms, was recently selected to participate in the 2021 Techstars Seattle Accelerator – a highly selective and successful global startup accelerator program. PairTree has launched a connection platform to transform the $17B U.S. adoption industry with a focus on creating connections between Expectant Moms and potential Adoptive Parents. Because adoption fees are at an all time high, PairTree is leveling the playing field, to make adoption a viable path to parenting for more people.
PairTree was selected from a field of thousands of applicants to participate in Techstars Seattle's 12th year, following in the footsteps of program alumni and unicorns such as Remitly, Outreach, and Zipline. Collectively, Techstars Seattle alumni have raised more than $1 billion in growth capital after graduating from the program and for the first time the program has achieved gender parity with five of the ten startup CEOs are women, including PairTree CEO Erin Quick.
The traditional approach to adoption – hiring an adoption agency – still includes burdensome fees ($40K-60K/infant), devastatingly long timelines (12-18 months), opaque and analog processes, and is fraught with fraud. The primary pain point of the traditional process is the ability to find and connect Expectant Moms to Adopting Families. This is where PairTree's self-matching platform focuses.
More on Washingtoner
"Having been through the process two times as Adoptive Parents, I knew there was a better way for everyone involved. Using personality-based matching, similar to online dating apps, we help provide Expectant Moms with more meaningful insights into Adopting Parents," said Erin Quick, CEO and Co-Founder of PairTree. "Our proprietary AI algorithm evaluates an Adoptive Parent's personality – the greatest predictor of behaviors – to help an Expectant Mom pick a future for their child, not just a family."
Launched in Summer 2020, PairTree already has more than 750 Adoptive Families and more than 150 Expectant Moms registered on the platform. The company has created industry partnerships with key stakeholders (adoption attorneys, consultants, and social workers), and has had six successful "matches" between Expectant Moms and Adoptive Parents. In late 2020, PairTree also finalized a partnership with Carrot Fertility, the leading global fertility benefits provider for large employers, to become the first self-matching, adoption platform accessible to employees who have Carrot as a workplace benefit at 200 companies including Box, Snap, Inc., and Peloton.
The company was co-founded by Seattle-area entrepreneurs, Erin Quick and Justin Friberg. Erin is building on a 20-year career in global brand marketing, and more importantly her own first-hand experiences as a two-time adoptive mom. Prior to co-founding PairTree, Erin was a co-founder of a Seattle-based brand marketing firm, was a Puget Sound Business Journal 40-Under-40 recipient, and is currently a Visionary Voices Member and Speaker with All Raise, a nonprofit on a mission to accelerate the success of female founders and funders. Justin Friberg, CTO, is an experienced engineering leader and start-up veteran that had a successful exit with Record360 in 2019.
More on Washingtoner
About PairTree
PairTree is an intelligent, self-matching platform whose mission is to increase and accelerate opportunities for Adopting Families and Expectant Moms. PairTree's "5% Fund" donates 5% of net profits from every subscription, every month, to organizations that provide support for Birth Moms. More information is available at www.pairtreefamily.com.
About TechStars
The Techstars worldwide network helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas—entrepreneurs create a better future for everyone, collaboration drives innovation, and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations, and cities to help build thriving startup communities. Techstars has invested in more than 2,300 companies that today have a combined market cap valuation of more than $185B. www.techstars.com.
PairTree was selected from a field of thousands of applicants to participate in Techstars Seattle's 12th year, following in the footsteps of program alumni and unicorns such as Remitly, Outreach, and Zipline. Collectively, Techstars Seattle alumni have raised more than $1 billion in growth capital after graduating from the program and for the first time the program has achieved gender parity with five of the ten startup CEOs are women, including PairTree CEO Erin Quick.
The traditional approach to adoption – hiring an adoption agency – still includes burdensome fees ($40K-60K/infant), devastatingly long timelines (12-18 months), opaque and analog processes, and is fraught with fraud. The primary pain point of the traditional process is the ability to find and connect Expectant Moms to Adopting Families. This is where PairTree's self-matching platform focuses.
More on Washingtoner
- LET US READ Documentary on Dyslexia and Literacy to Screen at TCL Chinese 6 in Hollywood
- PeopleNTech LLC to Participate in CWS Summit North America 2026
- Defense & Space Strategy Strengthens as New Leadership Builds on NASA Results and Expanding Multi-Orbit Opportunities for Ascent Solar Technologies
- STS Capital Partners is pleased to announce the appointment of Barry Brown as Vice President, Business Development
- Qscription Technologies and NEOPATHOLOGY CORP. Sign MOU to Bring FDA-Cleared Lung Imaging AI into U.S. Clinical Practice
"Having been through the process two times as Adoptive Parents, I knew there was a better way for everyone involved. Using personality-based matching, similar to online dating apps, we help provide Expectant Moms with more meaningful insights into Adopting Parents," said Erin Quick, CEO and Co-Founder of PairTree. "Our proprietary AI algorithm evaluates an Adoptive Parent's personality – the greatest predictor of behaviors – to help an Expectant Mom pick a future for their child, not just a family."
Launched in Summer 2020, PairTree already has more than 750 Adoptive Families and more than 150 Expectant Moms registered on the platform. The company has created industry partnerships with key stakeholders (adoption attorneys, consultants, and social workers), and has had six successful "matches" between Expectant Moms and Adoptive Parents. In late 2020, PairTree also finalized a partnership with Carrot Fertility, the leading global fertility benefits provider for large employers, to become the first self-matching, adoption platform accessible to employees who have Carrot as a workplace benefit at 200 companies including Box, Snap, Inc., and Peloton.
The company was co-founded by Seattle-area entrepreneurs, Erin Quick and Justin Friberg. Erin is building on a 20-year career in global brand marketing, and more importantly her own first-hand experiences as a two-time adoptive mom. Prior to co-founding PairTree, Erin was a co-founder of a Seattle-based brand marketing firm, was a Puget Sound Business Journal 40-Under-40 recipient, and is currently a Visionary Voices Member and Speaker with All Raise, a nonprofit on a mission to accelerate the success of female founders and funders. Justin Friberg, CTO, is an experienced engineering leader and start-up veteran that had a successful exit with Record360 in 2019.
More on Washingtoner
- Tidy-Up Tacoma Teams Up with Community Partners for Citywide Cleanup Event September 19
- Lynnwood Heating LLC Helps Homeowners Take Advantage of 2026 Heat Pump Installation Rebates
- Tacoma: Applicants Sought for the Board of Ethics
- Tacoma: Applicants Sought for the Landmarks Preservation Commission
- Heritage at Manalapan Welcomes New Sales Team as Luxury Single-Family Home Community Continues to Grow
About PairTree
PairTree is an intelligent, self-matching platform whose mission is to increase and accelerate opportunities for Adopting Families and Expectant Moms. PairTree's "5% Fund" donates 5% of net profits from every subscription, every month, to organizations that provide support for Birth Moms. More information is available at www.pairtreefamily.com.
About TechStars
The Techstars worldwide network helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas—entrepreneurs create a better future for everyone, collaboration drives innovation, and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations, and cities to help build thriving startup communities. Techstars has invested in more than 2,300 companies that today have a combined market cap valuation of more than $185B. www.techstars.com.
0 Comments
Latest on Washingtoner
- Patented Foodservice Products Company with Strong Gross Margins and Substantial Two-Year Revenue Growth Hits Market for $1.6 Million
- Robert DeMaio, Phinge CEO to Speak at 30th IIPLA 2026 on Securing IP, User Data & Digital Sovereignty via Verified App-less Tech. Attend the Live Q&A!
- Dividend Stacker Launches Free Calendar and Alerts for High-Yield ETF Payouts
- Announcing the NCIHC 2026 Language Access Champion Awardees
- Paul Ohana - From Beverly Hills Salon Chair To Beauty Founder Celebrity Hair Expert
- Best Band You Never Heard Of Breaks Up
- ChargeOn Announces Conversational Payment Management Solution
- South Tacoma Glass Recycling Drop-Off Location Closing
- King Larry Steps Into His Moment With Music, Major Performances and a Story Built on Persistence
- Church Tradition Takes an Unexpected Turn at the Ford Community & Performing Arts Center
- Labor Day Observed by City of Tacoma on September 7
- Tacoma: Hylebos Bridge to Close September 8 – 10 for Routine Structural Inspection
- Redefining Proactive Care: The Rise of the Hybrid Concierge Medical Model
- As Canada and America Turn on Each Other, These Two Authors Stay On Speaking Terms
- Baba Farid LLC Introduces SpaceGen AI and Mingora AI OS
- GitKraken Names Jim Shaw CEO as Software Teams Move From AI Adoption to Multi-Agent Orchestration
- Brévant Guide Launches New National Restaurant Guide Across Canada
- Free JavaScript Charting Library ProEssentialsJS Permits Commercial Use. Highcharts, SciChart and LightningChart Free Tiers Do Not
- Marti Reeder Ranked Among Washington State's Top Real Estate Brokers by RealTrends Verified
- Mito Health Passes One Million Lab Tests, Expands to Seven Categories of Preventive Health Testing