Trending...
- Ritz-Carlton Residences Houston Generates Strong Early New Construction Sales at 2120 Post Oak Blvd
- Flexible Plan Investments Names Carl Resnick President
- Longevity Leaders Project to Feature Hunter Ziesing of Global Health Atlas
SEATTLE--(BUSINESS WIRE)--PairTree, an intelligent, self-matching platform that is increasing and accelerating opportunities for Adopting Families and Expectant Moms, was recently selected to participate in the 2021 Techstars Seattle Accelerator – a highly selective and successful global startup accelerator program. PairTree has launched a connection platform to transform the $17B U.S. adoption industry with a focus on creating connections between Expectant Moms and potential Adoptive Parents. Because adoption fees are at an all time high, PairTree is leveling the playing field, to make adoption a viable path to parenting for more people.
PairTree was selected from a field of thousands of applicants to participate in Techstars Seattle's 12th year, following in the footsteps of program alumni and unicorns such as Remitly, Outreach, and Zipline. Collectively, Techstars Seattle alumni have raised more than $1 billion in growth capital after graduating from the program and for the first time the program has achieved gender parity with five of the ten startup CEOs are women, including PairTree CEO Erin Quick.
The traditional approach to adoption – hiring an adoption agency – still includes burdensome fees ($40K-60K/infant), devastatingly long timelines (12-18 months), opaque and analog processes, and is fraught with fraud. The primary pain point of the traditional process is the ability to find and connect Expectant Moms to Adopting Families. This is where PairTree's self-matching platform focuses.
More on Washingtoner
"Having been through the process two times as Adoptive Parents, I knew there was a better way for everyone involved. Using personality-based matching, similar to online dating apps, we help provide Expectant Moms with more meaningful insights into Adopting Parents," said Erin Quick, CEO and Co-Founder of PairTree. "Our proprietary AI algorithm evaluates an Adoptive Parent's personality – the greatest predictor of behaviors – to help an Expectant Mom pick a future for their child, not just a family."
Launched in Summer 2020, PairTree already has more than 750 Adoptive Families and more than 150 Expectant Moms registered on the platform. The company has created industry partnerships with key stakeholders (adoption attorneys, consultants, and social workers), and has had six successful "matches" between Expectant Moms and Adoptive Parents. In late 2020, PairTree also finalized a partnership with Carrot Fertility, the leading global fertility benefits provider for large employers, to become the first self-matching, adoption platform accessible to employees who have Carrot as a workplace benefit at 200 companies including Box, Snap, Inc., and Peloton.
The company was co-founded by Seattle-area entrepreneurs, Erin Quick and Justin Friberg. Erin is building on a 20-year career in global brand marketing, and more importantly her own first-hand experiences as a two-time adoptive mom. Prior to co-founding PairTree, Erin was a co-founder of a Seattle-based brand marketing firm, was a Puget Sound Business Journal 40-Under-40 recipient, and is currently a Visionary Voices Member and Speaker with All Raise, a nonprofit on a mission to accelerate the success of female founders and funders. Justin Friberg, CTO, is an experienced engineering leader and start-up veteran that had a successful exit with Record360 in 2019.
More on Washingtoner
About PairTree
PairTree is an intelligent, self-matching platform whose mission is to increase and accelerate opportunities for Adopting Families and Expectant Moms. PairTree's "5% Fund" donates 5% of net profits from every subscription, every month, to organizations that provide support for Birth Moms. More information is available at www.pairtreefamily.com.
About TechStars
The Techstars worldwide network helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas—entrepreneurs create a better future for everyone, collaboration drives innovation, and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations, and cities to help build thriving startup communities. Techstars has invested in more than 2,300 companies that today have a combined market cap valuation of more than $185B. www.techstars.com.
PairTree was selected from a field of thousands of applicants to participate in Techstars Seattle's 12th year, following in the footsteps of program alumni and unicorns such as Remitly, Outreach, and Zipline. Collectively, Techstars Seattle alumni have raised more than $1 billion in growth capital after graduating from the program and for the first time the program has achieved gender parity with five of the ten startup CEOs are women, including PairTree CEO Erin Quick.
The traditional approach to adoption – hiring an adoption agency – still includes burdensome fees ($40K-60K/infant), devastatingly long timelines (12-18 months), opaque and analog processes, and is fraught with fraud. The primary pain point of the traditional process is the ability to find and connect Expectant Moms to Adopting Families. This is where PairTree's self-matching platform focuses.
More on Washingtoner
- New Analysis Details Three Converging Forces in AI and Workforce Policy Behind a $37 Billion GDP Reduction
- Revenue Optics Launches Pricing and Revenue Growth Management Practice, Names Shafohi Alamgir Vice President
- Popular AI planner Voiset launches version 2.0 and enters MENA at LEAP 2026 with full Arabic support
- Diginyze eCommerce ERP Module Creates Single Source of Truth for Enterprise Operations
- CasaPerks and CredHub Partner to Help the Multifamily Industry Strengthen Resident Activation Through Credit-Building Rewards
"Having been through the process two times as Adoptive Parents, I knew there was a better way for everyone involved. Using personality-based matching, similar to online dating apps, we help provide Expectant Moms with more meaningful insights into Adopting Parents," said Erin Quick, CEO and Co-Founder of PairTree. "Our proprietary AI algorithm evaluates an Adoptive Parent's personality – the greatest predictor of behaviors – to help an Expectant Mom pick a future for their child, not just a family."
Launched in Summer 2020, PairTree already has more than 750 Adoptive Families and more than 150 Expectant Moms registered on the platform. The company has created industry partnerships with key stakeholders (adoption attorneys, consultants, and social workers), and has had six successful "matches" between Expectant Moms and Adoptive Parents. In late 2020, PairTree also finalized a partnership with Carrot Fertility, the leading global fertility benefits provider for large employers, to become the first self-matching, adoption platform accessible to employees who have Carrot as a workplace benefit at 200 companies including Box, Snap, Inc., and Peloton.
The company was co-founded by Seattle-area entrepreneurs, Erin Quick and Justin Friberg. Erin is building on a 20-year career in global brand marketing, and more importantly her own first-hand experiences as a two-time adoptive mom. Prior to co-founding PairTree, Erin was a co-founder of a Seattle-based brand marketing firm, was a Puget Sound Business Journal 40-Under-40 recipient, and is currently a Visionary Voices Member and Speaker with All Raise, a nonprofit on a mission to accelerate the success of female founders and funders. Justin Friberg, CTO, is an experienced engineering leader and start-up veteran that had a successful exit with Record360 in 2019.
More on Washingtoner
- NaturismRE expands international research programme with Health & Wellbeing Survey
- Tacoma: Applications Now Being Accepted for a Position on the Planning Commission
- L2 Aviation and Gotonomi Extend UAV Connectivity Beyond Cellular Reach
- Tacoma: Hylebos Bridge Closed Today for Maintenance Work
- Democratic Candidate Daria Ilgen Announces Taxpayer Accountability Standard for New Taxes
About PairTree
PairTree is an intelligent, self-matching platform whose mission is to increase and accelerate opportunities for Adopting Families and Expectant Moms. PairTree's "5% Fund" donates 5% of net profits from every subscription, every month, to organizations that provide support for Birth Moms. More information is available at www.pairtreefamily.com.
About TechStars
The Techstars worldwide network helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas—entrepreneurs create a better future for everyone, collaboration drives innovation, and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations, and cities to help build thriving startup communities. Techstars has invested in more than 2,300 companies that today have a combined market cap valuation of more than $185B. www.techstars.com.
0 Comments
Latest on Washingtoner
- LCC Asia Pacific Sponsors CubeSatPlus 2026 at UNSW Sydney
- Spokane: City Council Approves Mayor's Orders for Declaration of Emergency
- Real Estate Syndication Attorney Tilden Moschetti Releases The Real Estate Private Equity Blueprint
- 5X Gross Margin Improvement to Beat EPS Consensus; $54.6 Million 10-Year Contract Award Puts Cybersecurity Leader on Path to a $30 Million Run Rate
- Independent Colbert Packaging Thrives Amid Industrywide Consolidation
- Free Commercial Glass Estimating and Code Compliance Tools Launched by Landmark Construction - The Leading Glass Company in Los Angeles
- Tallahassee Million-Dollar Home Sales Rise in 2026 as Median Selling Time More Than Doubles
- Longevity Leaders Project to Feature Hunter Ziesing of Global Health Atlas
- Spokane: SPD Arrest Male Suspected of Burglarizing Home in the Evacuation Zone
- Tacoma: Update Third Homicide Arrest – 2100 block of N 30th St
- Slotozilla Reports Strong Growth in Q2 2026
- Why U.S. Enterprises Are Replacing Fragmented eCommerce Stacks with AI Driven Platform Like Diginyze
- Flexible Plan Investments Names Carl Resnick President
- Tacoma: Statement by Council Member John Hines Celebrating Community Engagement on North Union Avenue Greenway Historic Designation
- Visit Spokane, City of Spokane Partner to Attract Film Production and Drive Economic Development
- Spokane: Public Service Announcement
- Tacoma Police Department Launches Tacoma Public Safety Partnership
- Paula Josephine Sadler Releases "Imagine" on 24th Anniversary of Sobriety
- Ritz-Carlton Residences Houston Generates Strong Early New Construction Sales at 2120 Post Oak Blvd
- No Sugar Baker Continues National Growth with Seattle Market Expansion Across Washington, Idaho, and Alaska