Washingtoner - DNA AND LITTLE HANDS OF STONE MERGE TO CREATE DNA&STONE

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SEATTLE, Jan. 14, 2025 ~ Seattle, Washington - In a groundbreaking move, two of Seattle's top advertising agencies have announced their merger to form a new agency called DNA&STONE. The independent LGBTQ+ and Black-owned agency DNA and the award-winning boutique agency Little Hands of Stone have joined forces to create a collaborative powerhouse that aims to revolutionize the advertising industry.

The decision to merge was driven by the shared values and complementary strengths of both agencies. DNA, known for its 26-year history of trust, accountability, and proven processes, will now combine forces with Little Hands of Stone's no-holds-barred creativity and agility. This unique blend of expertise is expected to bring exponential impact for every media dollar spent by their clients.

"We have long admired the work Little Hands of Stone has created and have been floored by their agility and unique way of thinking," said Alan Brown, Founder and Chair of DNA. "As two companies based in Seattle, we all came together and asked 'why compete when we can grow?' and thus this idea was born."

The new agency will operate out of DNA's current offices in Seattle, with all 40 employees from both agencies staying on under the new company. The leadership team will consist of four Founders - Michael Boychuk (Co-Founder of Little Hands of Stone), Alan Brown (Founder and Chair of DNA), Matt McCain (Co-Founder of Little Hands of Stone), and Chris Witherspoon (Co-Owner and CEO of DNA). They will share ownership equally through a stock-for-stock transaction.

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"This isn't a traditional merger with a goal of reducing operational costs and gaining market share," explained Brown. "Instead, we're putting our clients first by bringing together DNA's business savvy, consumer insights, and data-driven performance with Little Hands of Stone's smart, boundary-breaking creativity."

The newly formed DNA&STONE is already making waves in the industry with its promise to deliver a rare combination of rock-solid client trust and breakthrough creativity at scale. "Our goal isn't to find the cozy middleground between our two agencies," said Boychuk. "This is about fully embracing our differences and putting them to work for our clients."

The agency's impressive list of key clients, including BECU, Rover, Amazon, Purina, Providence, Ziply Fiber, Aegis, MCU and more, can expect to see the benefits of this merger in their future campaigns.

"We're offering clients something most agencies can't: the track record of a legacy, the disruptive creativity of an up-and-coming boutique and the empathy of a highly diverse workforce," added Boychuk. "We're what our industry needs more of."

DNA&STONE will begin operating under the new merged entity effective immediately, with all contracts expected to be signed this month. For more information on DNA&STONE and their services, please visit DNAandSTONE.com.

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