Trending...
- City of Tacoma Attracts More Affordable Housing to Proctor Neighborhood
- Tacoma: Homicide Investigation – 800 Block of Martin Luther King JR Way
- Spokane: Community Days At City Council Celebrating Student Civic Engagement
SEATTLE, Jan. 14, 2025 ~ Seattle, Washington - In a groundbreaking move, two of Seattle's top advertising agencies have announced their merger to form a new agency called DNA&STONE. The independent LGBTQ+ and Black-owned agency DNA and the award-winning boutique agency Little Hands of Stone have joined forces to create a collaborative powerhouse that aims to revolutionize the advertising industry.
The decision to merge was driven by the shared values and complementary strengths of both agencies. DNA, known for its 26-year history of trust, accountability, and proven processes, will now combine forces with Little Hands of Stone's no-holds-barred creativity and agility. This unique blend of expertise is expected to bring exponential impact for every media dollar spent by their clients.
"We have long admired the work Little Hands of Stone has created and have been floored by their agility and unique way of thinking," said Alan Brown, Founder and Chair of DNA. "As two companies based in Seattle, we all came together and asked 'why compete when we can grow?' and thus this idea was born."
The new agency will operate out of DNA's current offices in Seattle, with all 40 employees from both agencies staying on under the new company. The leadership team will consist of four Founders - Michael Boychuk (Co-Founder of Little Hands of Stone), Alan Brown (Founder and Chair of DNA), Matt McCain (Co-Founder of Little Hands of Stone), and Chris Witherspoon (Co-Owner and CEO of DNA). They will share ownership equally through a stock-for-stock transaction.
More on Washingtoner
"This isn't a traditional merger with a goal of reducing operational costs and gaining market share," explained Brown. "Instead, we're putting our clients first by bringing together DNA's business savvy, consumer insights, and data-driven performance with Little Hands of Stone's smart, boundary-breaking creativity."
The newly formed DNA&STONE is already making waves in the industry with its promise to deliver a rare combination of rock-solid client trust and breakthrough creativity at scale. "Our goal isn't to find the cozy middleground between our two agencies," said Boychuk. "This is about fully embracing our differences and putting them to work for our clients."
The agency's impressive list of key clients, including BECU, Rover, Amazon, Purina, Providence, Ziply Fiber, Aegis, MCU and more, can expect to see the benefits of this merger in their future campaigns.
"We're offering clients something most agencies can't: the track record of a legacy, the disruptive creativity of an up-and-coming boutique and the empathy of a highly diverse workforce," added Boychuk. "We're what our industry needs more of."
DNA&STONE will begin operating under the new merged entity effective immediately, with all contracts expected to be signed this month. For more information on DNA&STONE and their services, please visit DNAandSTONE.com.
The decision to merge was driven by the shared values and complementary strengths of both agencies. DNA, known for its 26-year history of trust, accountability, and proven processes, will now combine forces with Little Hands of Stone's no-holds-barred creativity and agility. This unique blend of expertise is expected to bring exponential impact for every media dollar spent by their clients.
"We have long admired the work Little Hands of Stone has created and have been floored by their agility and unique way of thinking," said Alan Brown, Founder and Chair of DNA. "As two companies based in Seattle, we all came together and asked 'why compete when we can grow?' and thus this idea was born."
The new agency will operate out of DNA's current offices in Seattle, with all 40 employees from both agencies staying on under the new company. The leadership team will consist of four Founders - Michael Boychuk (Co-Founder of Little Hands of Stone), Alan Brown (Founder and Chair of DNA), Matt McCain (Co-Founder of Little Hands of Stone), and Chris Witherspoon (Co-Owner and CEO of DNA). They will share ownership equally through a stock-for-stock transaction.
More on Washingtoner
- New Luxury Single Family Homes From $976,990 in Manalapan
- Longevityresearch.ca Unveils a Unique Bayesian Causal Atlas; Saves up to 7.9 life years/patient
- K2 Integrity Acquires RiskFront AI to Deliver AI Automation for Financial Crime Compliance and Risk Operations
- HousingWire acquires Keeping Current Matters, putting local market data into the tools agents use to win listings
- KIDZONET & Ocean Telecom Launch UK First eSIM Child Protection — EasySim AI Safe SIM Cards
"This isn't a traditional merger with a goal of reducing operational costs and gaining market share," explained Brown. "Instead, we're putting our clients first by bringing together DNA's business savvy, consumer insights, and data-driven performance with Little Hands of Stone's smart, boundary-breaking creativity."
The newly formed DNA&STONE is already making waves in the industry with its promise to deliver a rare combination of rock-solid client trust and breakthrough creativity at scale. "Our goal isn't to find the cozy middleground between our two agencies," said Boychuk. "This is about fully embracing our differences and putting them to work for our clients."
The agency's impressive list of key clients, including BECU, Rover, Amazon, Purina, Providence, Ziply Fiber, Aegis, MCU and more, can expect to see the benefits of this merger in their future campaigns.
"We're offering clients something most agencies can't: the track record of a legacy, the disruptive creativity of an up-and-coming boutique and the empathy of a highly diverse workforce," added Boychuk. "We're what our industry needs more of."
DNA&STONE will begin operating under the new merged entity effective immediately, with all contracts expected to be signed this month. For more information on DNA&STONE and their services, please visit DNAandSTONE.com.
0 Comments
Latest on Washingtoner
- Tacoma: Hylebos Bridge to Close for Five Hours on June 11 for Centerlock Replacement
- Super Lawyers Recognizes Inman & Tourgee Attorneys Mark Tourgee and Jacob Rinn
- PropAccount.com Launches PropGenie, the First Branding Studio Built for Prop Firm Operators
- Rushing Headlong: Health IT's Legacy and the Road to Responsible AI is named 2025 Foreword INDIES Book of the Year Awards Winner
- Washington State High School Students Launch Virtual Rocketry Summit
- The Problem With AI Isn't Compute. It's Memory
- Golden Visa Countries Outpace Eurozone Growth Over Eight Years, New La Vida Analysis Finds
- Allstream Energy Partners Announced as Official Media Partner for the 2nd Annual Permian Power Conference
- ATTENTION: DGCA India & CAAC China — Boeing Quality Chief Doug Ackerman Linked To 24 Year Unaccredited Manufacturing Gap Ahead Of 787 Failures
- City of Tacoma to Implement Temporary Road Closures and Traffic Restrictions on June 12
- Spokane: Notice from SPD as Team Egypt Arrives & FIFA Events Begin
- Spokane: Significant Impacts to North-South Travel
- CCHR Calls Out Psychiatry's Pattern of Resistance to Antidepressant Deprescribing
- Boston Industrial Solutions Introduces New Natron® 310 Hyper White UV Ink for Enhanced Printing Performance
- New Tribute Song Celebrating Seattle'
- New analysis reveals second job workers keep just 80p in every pound they earn
- NRE Health Institute Launches International Study Examining Motivations Behind Non-Sexual Nudity
- A Foundational Claim in Human Secrecy Goes Public
- Agape Leadership Academy Opens Nationwide Enrollment — State ESA Scholarships Cover Full Tuition for Families in 7 States
- Las Vegas Headliner Don Barnhart Brings National Touring Comedy Show to Comedy Cabana