Trending...
- New plusOne Research Finds the Orgasm Gap Is a 30-Point Chasm — and Confirms It Isn't Biology
- Five-star Review for Berklee School of Music Textbook
- Melospeech Inc. Awarded New NYSDOH BEI Contract in New York
SEATTLE, Jan. 14, 2025 ~ Seattle, Washington - In a groundbreaking move, two of Seattle's top advertising agencies have announced their merger to form a new agency called DNA&STONE. The independent LGBTQ+ and Black-owned agency DNA and the award-winning boutique agency Little Hands of Stone have joined forces to create a collaborative powerhouse that aims to revolutionize the advertising industry.
The decision to merge was driven by the shared values and complementary strengths of both agencies. DNA, known for its 26-year history of trust, accountability, and proven processes, will now combine forces with Little Hands of Stone's no-holds-barred creativity and agility. This unique blend of expertise is expected to bring exponential impact for every media dollar spent by their clients.
"We have long admired the work Little Hands of Stone has created and have been floored by their agility and unique way of thinking," said Alan Brown, Founder and Chair of DNA. "As two companies based in Seattle, we all came together and asked 'why compete when we can grow?' and thus this idea was born."
The new agency will operate out of DNA's current offices in Seattle, with all 40 employees from both agencies staying on under the new company. The leadership team will consist of four Founders - Michael Boychuk (Co-Founder of Little Hands of Stone), Alan Brown (Founder and Chair of DNA), Matt McCain (Co-Founder of Little Hands of Stone), and Chris Witherspoon (Co-Owner and CEO of DNA). They will share ownership equally through a stock-for-stock transaction.
More on Washingtoner
"This isn't a traditional merger with a goal of reducing operational costs and gaining market share," explained Brown. "Instead, we're putting our clients first by bringing together DNA's business savvy, consumer insights, and data-driven performance with Little Hands of Stone's smart, boundary-breaking creativity."
The newly formed DNA&STONE is already making waves in the industry with its promise to deliver a rare combination of rock-solid client trust and breakthrough creativity at scale. "Our goal isn't to find the cozy middleground between our two agencies," said Boychuk. "This is about fully embracing our differences and putting them to work for our clients."
The agency's impressive list of key clients, including BECU, Rover, Amazon, Purina, Providence, Ziply Fiber, Aegis, MCU and more, can expect to see the benefits of this merger in their future campaigns.
"We're offering clients something most agencies can't: the track record of a legacy, the disruptive creativity of an up-and-coming boutique and the empathy of a highly diverse workforce," added Boychuk. "We're what our industry needs more of."
DNA&STONE will begin operating under the new merged entity effective immediately, with all contracts expected to be signed this month. For more information on DNA&STONE and their services, please visit DNAandSTONE.com.
The decision to merge was driven by the shared values and complementary strengths of both agencies. DNA, known for its 26-year history of trust, accountability, and proven processes, will now combine forces with Little Hands of Stone's no-holds-barred creativity and agility. This unique blend of expertise is expected to bring exponential impact for every media dollar spent by their clients.
"We have long admired the work Little Hands of Stone has created and have been floored by their agility and unique way of thinking," said Alan Brown, Founder and Chair of DNA. "As two companies based in Seattle, we all came together and asked 'why compete when we can grow?' and thus this idea was born."
The new agency will operate out of DNA's current offices in Seattle, with all 40 employees from both agencies staying on under the new company. The leadership team will consist of four Founders - Michael Boychuk (Co-Founder of Little Hands of Stone), Alan Brown (Founder and Chair of DNA), Matt McCain (Co-Founder of Little Hands of Stone), and Chris Witherspoon (Co-Owner and CEO of DNA). They will share ownership equally through a stock-for-stock transaction.
More on Washingtoner
- A Hidden Magical World Awaits in Ashley Gayheart's Upcoming Young Adult Fantasy, Rosewood Academy: The Awakening
- Scott Ritsema of Bisnar Chase Selected for 2026 National Traumatic Brain Injury Association
- Flint Youth Film Festival Shifts Gears, Becomes Vehicle City Film Festival
- Celebrate Tacoma's Top Volunteers and Service Providers at the 2026 City of Destiny Awards
- 62% of Gen X have no estate planning documents — Trust & Will research identifies "the Sandwich Gap"
"This isn't a traditional merger with a goal of reducing operational costs and gaining market share," explained Brown. "Instead, we're putting our clients first by bringing together DNA's business savvy, consumer insights, and data-driven performance with Little Hands of Stone's smart, boundary-breaking creativity."
The newly formed DNA&STONE is already making waves in the industry with its promise to deliver a rare combination of rock-solid client trust and breakthrough creativity at scale. "Our goal isn't to find the cozy middleground between our two agencies," said Boychuk. "This is about fully embracing our differences and putting them to work for our clients."
The agency's impressive list of key clients, including BECU, Rover, Amazon, Purina, Providence, Ziply Fiber, Aegis, MCU and more, can expect to see the benefits of this merger in their future campaigns.
"We're offering clients something most agencies can't: the track record of a legacy, the disruptive creativity of an up-and-coming boutique and the empathy of a highly diverse workforce," added Boychuk. "We're what our industry needs more of."
DNA&STONE will begin operating under the new merged entity effective immediately, with all contracts expected to be signed this month. For more information on DNA&STONE and their services, please visit DNAandSTONE.com.
0 Comments
Latest on Washingtoner
- Spokane AI Expert Adam Chronister to Discuss Authority Engineering at AI Roundtable Event
- Spokane: Riverfront Park Shuttle Service Opens May 1, Zipline Coming Fall 2026
- New Homesites Released at Heritage at Manalapan Featuring Scenic Golf Course Views
- The Andover Company Co-Brokers Largest Puget Sound Office Lease of 2026
- The Ultimate Solution to Halt Thermal Runaway
- Olga Torres Earns Repeat Recognition as a Top 2026 CFIUS Advisor
- Strategic Talent Associates Launches THE ALIGNED RESET™
- Calvetta Phair Founder & CEO Earns AOPA Foundation Flight Training Scholarship, Inspiring a New Generation of STEM Dreamers in Underserved Communities
- MTV EMA Nominee and WOA Founder Oliver Sean Conferred Doctor of Musical Arts (DMA) Degree
- Spokane Police Arrest a Hospice Facility Caretaker
- Tacoma: Homicide Investigation – 400 block of S J St
- Spokane police investigate a stabbing in the area of Thorpe & Westwood
- City of Tacoma Modernizes Access to Municipal Code Online
- Karen D. Gentry Announces New Book Focused on Relationships and Personal Growth
- New plusOne Research Finds the Orgasm Gap Is a 30-Point Chasm — and Confirms It Isn't Biology
- CCHR Report Links 145 Violent Incidents to Psychiatric Drug Exposure, Urges National Oversight and Action
- Statement from District 4 Council Member Sandesh Sadalge on Home in Tacoma Year One
- 'Home in Tacoma' Sparks 62% Increase in Number of Proposed Housing Units in First Year
- Food Journal Magazine Unveils Its Latest 'Best of Los Angeles' Culinary Discoveries
- Boston Industrial Solutions Launches Natron® 717S Series: A New Flexible UV LED Ink for Ricoh GH2220 Printheads