West Lane Partners, LLC Invests in Simply Organic Beauty
Washingtoner/10130241

PALM HARBOR, Fla. - Washingtoner -- West Lane Capital Partners LLC ("West Lane"), a California based private equity firm, in partnership with J.P. Morgan Asset Management's Private Equity Group has acquired a majority interest in International Hair and Beauty Systems LLC DBA Simply Organic Beauty ("Simply Organic" or the "Company"). Scott Mitchell, the Company's founder, remains a significant shareholder in the Company and will continue to serve as Chief Executive Officer of the business and a member of its Board of Directors.

Simply Organic, based in Palm Harbor, Florida, is a leading developer and provider of luxury, professional-only, organic & clean beauty products. The Company has built a dedicated community of professional beauty customers over the last twenty-years through maintaining a strong focus on the health, wellness, success, and continued education of the professional beauty artisan (www.SimplyOrganicBeauty.com).

More on Washingtoner

• Brian G. Miller Co., LLC Receives Tier 1 Ranking in the 2027 Edition of Best Law Firms®
• The Villari Firm, PLLC Named to the 2027 Edition of Best Law Firms
• Spokane: City and County Issue Joint Housing and Homelessness Funding RFP
• Spokane: Council Approves Additional Funding to Prepare for Inclement Weather
• Bacchus Wine & Spirits and Michelin Guide–Recommended Ethel's Fancy to Host Exclusive LOUIS XIII Limited Edition Diwali Decanter Celebration

Simply Organic's most recent success in its continually innovative, professional-centric approach to the beauty industry has been the launch of "Holistic Hair Tribe" (www.HolisticHairTribe.com), its unique P2C (professional to consumer) beauty referral platform.  The network enables salons to sell product directly from Simply Organic's broad catalog of items while having these specialized luxury and clean beauty products delivered directly to their client's homes.  This unique platform has activated the Company's large and passionate base of salon professionals as an extension of its sales force while creating an expansive network of trusted influencers.

Simply Organic plans to continue to execute and expand on its current strategy.  Mitchell said,  "We could not have selected a more accretive growth partner in West Lane and the opportunity to work with other beauty brands within West Lane's portfolio including Blossom Beauty (www.BlossomBeauty.com) and the BodySpa Group (www.BodySpaSalons.com) represents an exciting and promising opportunity for partnership and growth."

More on Washingtoner

• Arizona Pest Control Surpasses $200,000 in Contributions to Southern Arizona High School Sports and Education Programs
• ZenaTech (NAS DAQ: ZENA) $1 Million in New Utility Contracts- Potential $2.5 Million Follow-On Opportunity Puts Its Drone Business in the Spotlight!
• New Patient Data Show REQORSA® Activating Cellular Repair Pathways as Roche Collaboration Advances Precision Lung Cancer Strategy for Genprex, Inc
• Genuine Hospitality, LLC Selected to Operate Holiday Inn Express & Suites Jacksonville – Town Center
• Shiokly Launches Online Marketplace to Help Singapore Home-Based Businesses Sell More, With First Product Listed Free

Nick Sternberg, Managing Partner of West Lane, added: "We are very excited to partner with Scott and the entire Simply Organic team to continue growing the Company's platform into a larger, more comprehensive, and global ecosystem of brands, enthusiastic beauty professionals, and innovative technologies focusing on the ongoing success of independent beauty professionals and salons."

Simply Organic was represented by Capstone Partners in the transaction.  Terms of the transaction were not disclosed.

West Lane Capital Partners, LLC based in Los Angeles, CA is a private investment firm that partners with entrepreneurs and management teams to invest in lower middle-market companies. In addition to providing capital, West Lane are actively engaged partners across the strategy, operations and finance functions within its portfolio businesses.