Coming Up on CNBC: Bilha Wachira Champions Financial Protection During Long-Term Care Awareness Month
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PUYALLUP, Wash. - Washingtoner -- November is Long-Term Care Awareness Month, a timely reminder that financial security means more than accumulating wealth. It means preparing for life's unexpected challenges, protecting loved ones, and ensuring families have resources when serious illness or long-term care needs arise. Few financial professionals understand that mission more personally than Bilha Wachira.

The founder and CEO of 254 Financial Group in Washington joins nationally recognized retirement expert, author, and television host Tom Hegna on Moving America Forward, airing nationally on CNBC November 22 at 7:30 AM ET. Wachira shares her remarkable journey from selling life insurance door-to-door in Kenya to becoming a Million Dollar Round Table (MDRT) Top of the Table qualifier and building a financial services organization dedicated to empowering underserved communities.

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Her message is particularly relevant during Long-Term Care Awareness Month. Too many families underestimate the financial consequences of a critical illness, extended care needs, or an unexpected loss of income. For immigrant families especially, the responsibility of supporting relatives both in America and abroad can make protecting their own financial future even more challenging.

Wachira has built her practice around changing that reality through education and accessible financial strategies. Her approach emphasizes life insurance, living benefits that may provide financial resources during qualifying critical, chronic, or terminal illnesses, retirement planning, emergency savings, tax strategies, and estate planning.

With more than 3,000 policies written, Wachira has witnessed firsthand how financial protection can change lives. During her conversation with Hegna, she shares the story of a client whose cancer diagnosis resulted in a living benefits claim, demonstrating why protection matters not only after death but also while families are facing life's most difficult moments.

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Watch a preview of the interview:
https://www.youtube.com/watch?v=uMfaPojEZ3Q



Beyond her individual success, Wachira is committed to developing the next generation of financial professionals. As an MDRT Top of the Table qualifier, a distinction requiring six times the production of standard MDRT membership, she has mentored more than 50 financial professionals. She is also working toward establishing a Financial Leadership Academy in Washington to expand professional education and opportunity.

Her conversation with Hegna delivers an important message: financial planning should not be reserved for the wealthy. Every family deserves access to education, protection, and a strategy for the future.

Through her leadership, mentorship, and commitment to underserved communities, Wachira is helping redefine what financial empowerment can look like across America.

Don't miss Bilha Wachira with host Tom Hegna on Moving America Forward, airing November 22 at 7:30 AM ET on CNBC.

Learn more at https://254financialgroup.com/