REI Co-op continues its annual Black Friday tradition, closing its doors and paying employees to Opt Outside
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SEATTLE, Oct. 2, 2024 ~ As the holiday season approaches, outdoor retailer REI Co-op has announced that it will once again be closing all of its more than 190 locations on Thanksgiving and Black Friday. This decision, which includes stores, distribution centers, adventure centers, call centers, and headquarters, is part of the company's "Opt Outside" campaign.

Since 2015, REI has made the bold move to shut its doors on what is traditionally one of the busiest shopping days of the year. Instead of encouraging customers to spend their time and money in stores, REI is urging them to spend time outside and connect with nature. This year, amidst a divisive election and a hectic shopping season, the company hopes to promote the idea of "nature therapy" over "retail therapy."

Eric Artz, president and CEO of REI, explains that Opt Outside is not only beneficial for customers but also for their employees. "What used to be one of the most chaotic days for our employees is now one where they can do what they love," he says. "Opt Outside is a reminder of the impact that time outside has on our well-being."

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The Opt Outside movement started as a way to improve the employee experience at REI but has since inspired other retailers to rethink their approach to the holiday shopping season. Over the years, millions have joined in on this movement and embraced the power of nature.

To further promote this idea, REI employees are sharing their expertise by recommending peaceful places for people to rest and recharge. These recommendations include national parks such as Big Bend National Park in Texas and Escalante National Monument in Utah, as well as state parks like DeSoto Falls Scenic Recreation Area in Georgia and Sinks Canyon State Park in Wyoming.

Artz emphasizes that these recommendations come from true experts who are passionate about connecting people with nature. "Every day, REI employees connect our members and customers to incredible experiences outside," he says. "In a time of year where we are bombarded with messages about what to buy, we invite everyone to join us in finding a peaceful place to take a break and recharge."

REI is also encouraging people to share their own favorite peaceful places on social media using the hashtag #OptOutside. This not only promotes the idea of spending time outside but also allows people to discover new and serene locations.

As the holiday season approaches, REI Co-op is once again leading the charge in promoting the benefits of spending time in nature. With their Opt Outside campaign, they hope to inspire others to choose nature over consumerism and find solace and rejuvenation in the great outdoors.
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