Paddy Power Teams Up with Our Price in Their First-Ever Christmas Ad
Washingtoner/10277336

BRIGHTON, U.K. - Washingtoner -- Paddy Power has unveiled its highly anticipated Christmas ad, and it's a nostalgic masterpiece. Featuring Danny Dyer and Eddie Hearn, and crafted by the creative powerhouse BBH London, the ad tells the heartwarming tale of a father-to-son tradition involving an unusual yet cherished gift... a football team.

Set in the 1980s, the ad brims with charm and humour. Danny Dyer shines as both the dad and later the grandad, gifting his son a Hardlypool United football shirt emblazoned with the original iconic Our Price logo.

More on Washingtoner

• Tacoma: 'Preparing the Bid' Workshop on October 19
• Tacoma: Street Operations Crew Scheduled to Conduct Snow and Ice Training October 12 – 14
• Bank Statement Loans Up to $30 Million: Lendmire Announces High-Net-Worth Financing
• Guberman to Business Owners, Implant Patients: Your ISO 9001,ISO 13485 AS9100,AI9100 Certificate Is Dead, and Nobody Knows What's Inside You
• NYC Big Book Award Celebrates 10th Anniversary with Announcement of 2026 Winners

The partnership has stirred some conversation, with questions raised about Our Price aligning with a gambling brand. However, CEO Paul Harris is unapologetically proud of the collaboration. "Most people enjoy a flutter on big horse races or the Christmas footie," Harris remarked. "In fact, many of us behind the Our Price relaunch are partial to an occasional bet. If we weren't risk-takers, we wouldn't have taken a chance rebooting Our Price in the first place. Business is all about taking calculated chances, and this one has paid off spectacularly. We love the ad, the exposure it's brought us, and the incredible surge in traffic - it's been a great decision."

Watch the ad here: https://www.youtube.com/watch?v=DmjMFQq2CKw



🛍️ Shop at Our Price: https://ourprice.com