Trending...
- Tacoma: Applicants Sought for the Human Services Commission
- NUSACC Supports Iraq Higher Education Roadshow to the United States
- Connecta Satellite Solutions Ready to Support Emergency Communications Following the Venezuela Earthquake
Using innovations from Cyntexa and Salesforce Loyalty Management, Keells has been able to successfully roll out the new Keells' Nexus Loyalty Program.
SAN FRANCISCO - Washingtoner -- Cyntexa, today announced that Keells has experienced enhanced customer engagement and loyalty with the help of Salesforce technology and the expertise of Cyntexa. Cyntexa is using Salesforce Loyalty Management to help Keells see faster results and get the most from the Salesforce platform.
Keells sought assistance with customer management, including streamlining enrollment processes and managing customer data. To enhance customer experience and improve operational efficiency, it was essential for Keells to streamline the process of redemption and accrual of loyalty points and address the existing delays. Keells' vision was to have a well-aligned loyalty process that could assist in offering personalized offers and rewards to its customers.
More on Washingtoner
Cyntexa provides a range of services, including consultation, implementation, migration, integration, and managed services to ensure business success.
Experts at Cyntexa thoroughly assessed Keells' existing loyalty infrastructure and implemented Salesforce Loyalty Management, enabling Keells to use real-time point accrual, redemption, and advanced access control mechanisms.
By using Salesforce Loyalty Management and Cyntexa's expertise and innovations, Keells has been able to strengthen brand loyalty through its improved customer experience. Moreover, they also witnessed an improvement in their overall operational efficiency.
Keells successfully rolled out the loyalty program to more than 135 retail stores with Cyntexa's expertise in just 12 days, resulting in a significant transformation in their customer engagement strategy.
Vishwajeet Srivastava, CTO at Cyntexa, added, "We are proud to have successfully partnered with Keells to implement a comprehensive loyalty program management solution in a remarkably short timeframe. It was quite a significant journey to manage and migrate their existing loyalty systems and processes, implementing them seamlessly on Salesforce Loyalty Management. We are delighted with the outcome of this project and look forward to continuing our partnership with Keells in the future."
More on Washingtoner
Osanda Warnekulasooriya, Assistant Vice President, Head of Business Systems - John Keells Group, said, "We are delighted to have successfully launched Sri Lanka's largest Nexus Loyalty Program, facilitated by our esteemed implementation partners like Cyntexa. Reflecting on our journey, it's clear that we've overcome significant challenges. I'd like to acknowledge the exceptional efforts and dedication of the Cyntexa team. Their ability to handle a project of this scale, involving a customer base of over 2.6 million, without any service disruptions, is truly commendable."
Salesforce, AppExchange, and others are among the trademarks of Salesforce, inc.
About Cyntexa
Cyntexa is a prominent IT consulting firm that focuses on the digital transformation of businesses worldwide. The company has a team of over 400 professionals and has delivered 900+ projects across various industries.
Keells sought assistance with customer management, including streamlining enrollment processes and managing customer data. To enhance customer experience and improve operational efficiency, it was essential for Keells to streamline the process of redemption and accrual of loyalty points and address the existing delays. Keells' vision was to have a well-aligned loyalty process that could assist in offering personalized offers and rewards to its customers.
More on Washingtoner
- Vierra Communities Adds Operations of Two Skilled Nursing Facilities in the DC Metro Area
- Slotozilla Introduces a Centralized Resource for World Cup Bonus Offers
- Webinar Announcement: Built for Trust: Latitude's 0 to 1 Compliance Playbook for Modern Cross-Border Payments
- OneVizion Names AI Leader Matthew Kirk as Chief Operating Officer to Drive Governed AI Across Telecom and Electric Utilities
- Dentists launch independent platform to help practices choose the right technology
Cyntexa provides a range of services, including consultation, implementation, migration, integration, and managed services to ensure business success.
Experts at Cyntexa thoroughly assessed Keells' existing loyalty infrastructure and implemented Salesforce Loyalty Management, enabling Keells to use real-time point accrual, redemption, and advanced access control mechanisms.
By using Salesforce Loyalty Management and Cyntexa's expertise and innovations, Keells has been able to strengthen brand loyalty through its improved customer experience. Moreover, they also witnessed an improvement in their overall operational efficiency.
Keells successfully rolled out the loyalty program to more than 135 retail stores with Cyntexa's expertise in just 12 days, resulting in a significant transformation in their customer engagement strategy.
Vishwajeet Srivastava, CTO at Cyntexa, added, "We are proud to have successfully partnered with Keells to implement a comprehensive loyalty program management solution in a remarkably short timeframe. It was quite a significant journey to manage and migrate their existing loyalty systems and processes, implementing them seamlessly on Salesforce Loyalty Management. We are delighted with the outcome of this project and look forward to continuing our partnership with Keells in the future."
More on Washingtoner
- Contracting Resources Group Recognized by The Daily Record as a 2026 In the Lead: Best Women-Owned Businesses Honoree
- Woodforest Acceptance Solutions and AlpacaBOSS Launch Partnership
- Spokane: SPD is Investigating a Shooting that Occurred Early Monday
- Tacoma Residents Report Improved Satisfaction in 68 of 80 City Service Areas in 2026 Community Survey
- New "Lakeside Picnic Ride" Package in Japan's Lake Chuzenji region of Nikko: July 1- November 30, 2026
Osanda Warnekulasooriya, Assistant Vice President, Head of Business Systems - John Keells Group, said, "We are delighted to have successfully launched Sri Lanka's largest Nexus Loyalty Program, facilitated by our esteemed implementation partners like Cyntexa. Reflecting on our journey, it's clear that we've overcome significant challenges. I'd like to acknowledge the exceptional efforts and dedication of the Cyntexa team. Their ability to handle a project of this scale, involving a customer base of over 2.6 million, without any service disruptions, is truly commendable."
Salesforce, AppExchange, and others are among the trademarks of Salesforce, inc.
About Cyntexa
Cyntexa is a prominent IT consulting firm that focuses on the digital transformation of businesses worldwide. The company has a team of over 400 professionals and has delivered 900+ projects across various industries.
Source: Cyntexa Labs Pvt. Ltd.
0 Comments
Latest on Washingtoner
- Ascent Solar Technologies (N A S D A Q: ASTI): Positioned at the Intersection of the New Space Economy, Defense Innovation and Next-Generation Energy
- Triple-Digit Growth, Stock Market Upgrade plus a Rapidly Expanding Specialty Healthcare Platform: Cardiff Lexington Corporation (Stock Symbol: CDIX)
- Morrisville & Cary Education Centers Honored with National Award
- AI-Powered Neuropsychiatry, FDA Regulatory Momentum, Commercial Ketamine Launch Position NRx Pharmaceuticals for Potential Breakout Growth in 2026
- Henri-Lloyd Launches Sail Free to Break Down Barriers to Sailing
- Genuine Hospitality, LLC Selected to Operate Hilton Garden Inn Jacksonville JTB/Deerwood Park
- Destination Niagara Launches Game Changing Digital Magazine Redefining How Visitors Experience Niagara Falls
- San Diego's newest marketing firm is boring on purpose — it's working
- Arizona Christian Homeschools Launches Statewide Directory
- Sexually Abused in a Psychiatric Hospital or Psychiatrist's or Psychologist's Office? CCHR Urges Survivors to Reach Out to It
- Senco Home Services Expands Residential Construction Services
- Ricci's Painting & Contracting Expands Home Transformation Services
- Sylvester Anthony III Introduces His Artist Journey with Debut Single "Cherish"
- Tacoma: Applicants Sought for the Human Services Commission
- Boston Industrial Solutions Introduces High-Performance Primer for Bonding Liquid Silicone to Epoxy
- Healthcare Leaders Publish New Integrated Behavioral Healthcare Guide, Led by Doctors of Behavioral Health
- Verbica Challenges Panetta to a Televised Debate on the Issues
- Salt Lake City Families Turn to Private Autopsy Services for Faster Answers After Unexpected Loss
- SPD Seeking Assistance Regarding Motorcycle Collision in North Spokane
- K2 Integrity's U.S. and EMEA Teams Again Recognized in Chambers and Partners 2026 Guides

