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SEATTLE, Jan. 27, 2022 /PRNewswire/ -- Highspot, the sales enablement platform that increases the performance of sales teams, today announced soaring customer adoption as organizations worldwide turn to sales enablement to drive revenue. Over the last year, Highspot connected more than eight million salespeople, channel partners, services reps and customers in modern, digital sales experiences, representing a 150 percent increase in platform usage from the previous year.
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Highspot's accelerating customer adoption across content, guidance, training, coaching and analytics capabilities underscores the increasingly critical role enablement plays in helping organizations achieve consistent sales performance in dynamic market conditions. The seventh annual State of Sales Enablement report found that 74 percent of survey respondents now have a sales enablement function at their organization, representing 19 percent year-over-year growth.
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Highspot's accelerating customer adoption across content, guidance, training, coaching and analytics capabilities underscores the increasingly critical role enablement plays in helping organizations achieve consistent sales performance in dynamic market conditions. The seventh annual State of Sales Enablement report found that 74 percent of survey respondents now have a sales enablement function at their organization, representing 19 percent year-over-year growth.
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