Data Accuracy Revolution Begins: Truthset wins I-COM Challenge
Washingtoner/10142822

SAN FRANCISCO - Washingtoner -- Truthset, a data accuracy company, announced that it has won the prestigious I-COM Global Data Startup Challenge. Competing with four other startups, Truthset's proprietary method for measuring and scoring the accuracy of record-level consumer data was recognized as a new and innovative standard for accurate demographics in the advertising ecosystem.

The 9th edition of the I-COM Data Startup Challenge was delivered virtually. It showcased the top startups from around the world who leverage value from "Smart Data Marketing" as the central selling point of their product or services.

"It's an honor for us to be recognized by the industry at I-COM considering the quality of our fellow competitors," said Scott. "We believe that we are at the beginning of a data accuracy revolution. Our industry can no longer build multi-billion-dollar systems on a foundation of inaccurate data. Our solution allows buyers to easily select segments that have been "Truthset Scored" in popular data marketplaces and DSPs. Advertisers and their agencies can now easily use accuracy to improve the outcomes of their campaigns."

More on Washingtoner

• RAS AP Consulting Spotlights Managed AP Governance™ at Esker All Access
• Kent Youth And Family Services Names Omar Malik As New Executive Director
• Spokane: SPD Seek Assistance in Locating Missing Vulnerable Adult Female
• ANSI BSR Upholds Appeal of AFDE Member Andrew Sulner, MSFS, JD, finding the AAFS Academy Standards Board (ASB) Violated ANSI Essential Requirements
• Haven Treatment Center Surprises Team Member with New Bicycle After Transportation Challenge

Truthset's analysis (from Q4 2020) of the most basic of demographics from a public data marketplace reveals opportunities for all data users in the industry to improve their accuracy significantly:

• The number of unique US-based "People-IDs" in one Age/Gender Segment was greater than 1B - meaning there are more people in the segments than actually exist.
• The Avg. Accuracy of any Gender Segment (75 providers) is only 61%!  A random coin flip would expect to get this right 50% of the time, but a buyer is charged for the other 39% of the segment that is wrong.
• Within a test of 15 data providers, the accuracy of multicultural segments, e.g., targeting Hispanic consumers, the range of average accuracy was 17% to 70%!  

Even if data buyers are aware of these issues, they previously had no way to purchase accurate, verified data. "Truthset Scored" segments are here to fix this, available wherever data is bought/sold (LiveRamp Data Marketplace, Adobe's AAM and TubeMogul, Lotame, The Trade Desk, Xandr, AdSquare, Salesforce/Krux).

More on Washingtoner

• Kentucky's Plane Crash Data Lands Far from the State's Busiest Airports
• DBF Viewer 2000 v9.29 Now Supports Batch Field Renaming Across Multiple Files
• StockResearch AI Initiates Coverage on Apple (AAPL) With New Report Examining Valuation, AI Strategy and Future Growth
• Continuous You Foundation Opens Applications For A 100-year Artist Grant
• Netberg Announces the Aurora X2 Switch Series, Built on Xsight Labs' Programmable X2 Silicon

"On behalf of I-COM, we're very pleased that a startup offering such a valuable service has won our Startup Challenge," said Andreas Cohen, Chairman of I-COM Global. "Having such an amazing team as well, Truthset is this year's clear winner."

For more information on Truthset, visit www.truthset.io.

About Truthset: Truthset is a data intelligence company focused on verifying the accuracy of record-level consumer data and measuring campaign performance beyond age and gender. Truthset helps companies build trust in data and improve the performance of any data-driven decision. Truthset compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. For more information, please visit truthset.io.