Trending...
- Spokane: Camp Sekani Update 7/9/26
- Tacoma: Statement from At-Large Council Member Latasha Palmer and At-Large Council Member Olgy Diaz Regarding Stand-Alone Data Centers
- Stigma Across Borders: Concerns Grow Over Discrimination Against Shincheonji Members Abroad
The disruptive startup began selling their first shoes in late November, after months of building buzz and pre-orders. After years of intense research and strategic planning, that helped them develop a world-class supply chain, the company was able to thrive despite Covid-related delays and the uncertainty that the global pandemic has placed on buyer trends. Their defiant fast dash to six figures and beyond, in mere weeks, proves TRONUS is one to watch.
ATLANTA - Washingtoner -- After athletic footwear sales hit record lows in March & April of 2020, building the front face of a new footwear brand may not have been widely advised. CEO Santia Deck has never been one to be deterred by naysayers. Breaking barriers has become second nature to her, thank goodness. Years of planning - plus months of building hype and a community of support - successfully translated to impressive sales, celebrity clientele and a foundationally sound beginning to what's on track to be a major player in footwear; and lifestyle brands in general.
"We knew we were on to something when we started getting phone calls from iconic footwear retailers and sneaker resellers prior to launch," explains TRONUS COO Cynthia Cureton-Robles. "Multiple investment offers were flattering but never really an option. We are committed to building generational wealth for our family," says Cureton-Robles - who happens to also be Santia Deck's mother and manager. "It was like we made a few mentions and then people started coming out from behind the bushes trying to see what was going on," says Deck. To be fair, a few mentions in her world are a big deal. Deck has built a hyper-loyal following that is truly engaged. First as a track phenom in college, then a celebrity fitness trainer, Santia's community has grown with every new venture of hers. As an elite athlete and now successful CEO, the support and engagement only intensify. Thankfully, those who were just curious or willing to support as early adopters during online pre-sales are being won over by the futuristic style, handmade quality and exceptional comfort of the first offering of shoes from TRONUS now that they are finally in the hands (or more accurately, on the feet) of fans who were eagerly anticipating their arrival.
More on Washingtoner
At the end of 2019, Deck signed a multi-million dollar deal with the highly anticipated WFLA. Though the pandemic would delay that organization's start, that first-ever contract of its size for a woman playing American-style football helped solidify her powerful personal brand. The inception of TRONUS was Deck's second historical achievement, when she became the first female athlete to own her own shoe company. TRONUS emphasizes that they are woman owned and woman led - not just a signature line of a major footwear company. Santia was intent on not just lending her name to some other company, but building a name and a company of her own.
TRONUS has announced that the first retailer to carry TRONUS sneakers in a brick & mortar location is newly opened and minority-owned, Sneaker Asylum based in Conyers, GA. Owner, Sharita Gorham says, "We are so excited to be a part of this legacy. Being selected as the first retailer to carry the hottest sneaker on the planet, and supporting another woman in this male dominated industry ... we are so grateful," shared Sharita. Cureton-Robles expressed that Gorham's store is the first but will definitely not be the last retailer to add TRONUS to their list of preferred sneaker brands.
Along with thousands of TRONUS customers, many celebrities such as NFL great, Deion Sanders; Rapper, Waka Flocka; Actor & Comedian, Marlon Wayans; Gospel Singer, James Fortune; Comedian, Karlous Miller; Soccer Superstar, Josef Martinez; Wrestler, Kalisto; Former NFL legend, Mike Vick; R&B Singer, Sammi; Rapper, Chanel West Coast and many others have flooded social media with their shoe-wearing support of TRONUS. All of this social proof comes in addition to the company's quick accomplishment of meeting the six figures mark and since multiplying it an undisclosed number of times. All of this suggests that TRONUS is poised to become a solid leader in the footwear industry for many years to come.
More on Washingtoner
"We knew we were on to something when we started getting phone calls from iconic footwear retailers and sneaker resellers prior to launch," explains TRONUS COO Cynthia Cureton-Robles. "Multiple investment offers were flattering but never really an option. We are committed to building generational wealth for our family," says Cureton-Robles - who happens to also be Santia Deck's mother and manager. "It was like we made a few mentions and then people started coming out from behind the bushes trying to see what was going on," says Deck. To be fair, a few mentions in her world are a big deal. Deck has built a hyper-loyal following that is truly engaged. First as a track phenom in college, then a celebrity fitness trainer, Santia's community has grown with every new venture of hers. As an elite athlete and now successful CEO, the support and engagement only intensify. Thankfully, those who were just curious or willing to support as early adopters during online pre-sales are being won over by the futuristic style, handmade quality and exceptional comfort of the first offering of shoes from TRONUS now that they are finally in the hands (or more accurately, on the feet) of fans who were eagerly anticipating their arrival.
More on Washingtoner
- New Thriller 'Counterframe' Explores the Hidden Vulnerabilities of Modern Society
- Tacoma: Arrest Made in Connection with 2024 Homicide
- Award-Winning Heritage at South Brunswick Continues to Thrive as One of New Jersey's Premier New Home Communities
- Four Seasons Cleaners Debuts Santa Barbara County's First 24/7 Dry Cleaning Kiosk New self-service
- WhereTu Launches to Help Americans Build Successful Lives Abroad
At the end of 2019, Deck signed a multi-million dollar deal with the highly anticipated WFLA. Though the pandemic would delay that organization's start, that first-ever contract of its size for a woman playing American-style football helped solidify her powerful personal brand. The inception of TRONUS was Deck's second historical achievement, when she became the first female athlete to own her own shoe company. TRONUS emphasizes that they are woman owned and woman led - not just a signature line of a major footwear company. Santia was intent on not just lending her name to some other company, but building a name and a company of her own.
TRONUS has announced that the first retailer to carry TRONUS sneakers in a brick & mortar location is newly opened and minority-owned, Sneaker Asylum based in Conyers, GA. Owner, Sharita Gorham says, "We are so excited to be a part of this legacy. Being selected as the first retailer to carry the hottest sneaker on the planet, and supporting another woman in this male dominated industry ... we are so grateful," shared Sharita. Cureton-Robles expressed that Gorham's store is the first but will definitely not be the last retailer to add TRONUS to their list of preferred sneaker brands.
Along with thousands of TRONUS customers, many celebrities such as NFL great, Deion Sanders; Rapper, Waka Flocka; Actor & Comedian, Marlon Wayans; Gospel Singer, James Fortune; Comedian, Karlous Miller; Soccer Superstar, Josef Martinez; Wrestler, Kalisto; Former NFL legend, Mike Vick; R&B Singer, Sammi; Rapper, Chanel West Coast and many others have flooded social media with their shoe-wearing support of TRONUS. All of this social proof comes in addition to the company's quick accomplishment of meeting the six figures mark and since multiplying it an undisclosed number of times. All of this suggests that TRONUS is poised to become a solid leader in the footwear industry for many years to come.
More on Washingtoner
- Appliance EMT Expands Built-In and Walk-In Refrigerator Service in Metro Atlanta
- LawProactive Launches SB 37-Compliant Attorney Marketing Software With Exclusive City Territories Across California
- Cogs and Marvel expands EMEA leadership team for next phase of growth
- Dave Freer's "Storm-Dragon" Wins First-Ever Prometheus Special Award For Young Adult Fiction
- T. Jones Group Celebrates Two Wins and Multiple Project Nominations at the 2026 HAVAN Awards
Source: TRONUS LLC
0 Comments
Latest on Washingtoner
- Kolbus Introduces the Next Step in Casemaking Efficiency
- Spokane: Camp Sekani Update 7/9/26
- Florida Law Advisers, P.A. Named Best Divorce Firm of 2026 by Expert Law Attorneys
- Sahar Education Invites You to Celebrate Afghan Culture and Community
- Homicide Arrest – 1000 Block of South Tacoma Way
- City of Spokane, Catholic Charities Showcase Innovative Homeless Outreach Program at National Conference
- MD Marine Electric Announces Rebranding as MD Electric Group
- Sounds of LA County: 27 Parks.108 Concerts. One County
- Only One Flight Stands Between Los Angeles Youth Leaders and a Life-Saving Mission in South Africa
- Stigma Across Borders: Concerns Grow Over Discrimination Against Shincheonji Members Abroad
- Wu-Tang Made One Album for One Buyer. This Band Makes One Original Song for Every Fan
- Tacoma: Preparing the Bid Workshop on July 22
- World Cup Crowds Are a Stress Test for America's Restrooms
- Postmortem Pathology Expands Access to Private Autopsy Services in Las Vegas
- How Sacramento Families Are Using Private Autopsies to Protect Inheritances, Resolve Insurance Claims, and Find Closure
- Los Angeles' Best Food: Food Journal Magazine Examines the Trends Shaping the City's Dining Scene
- Spokane: SPD Make an Arrest in Connection with an Arson that Happened on June 9
- Landmark Construction Expands Glass, Glazing, and Commercial Remodeling Services Across Los Angeles County and Surrounding Areas
- Tacoma: Statement from At-Large Council Member Latasha Palmer and At-Large Council Member Olgy Diaz Regarding Stand-Alone Data Centers
- Tacoma: Homicide Investigation – 6900 Block of East D Street