Trending...
- Uxur Taxi Unveils Luxury 3,000‑Mile Private Driver Service for Nationwide Travel
- Tacoma: Applicants Sought for the Equity in Contracting Advisory Committee
- GDE Tree Services Expands Operations Across Logan, Ipswich and the Gold Coast
SEATTLE, March 18, 2025 ~ Alaska Airlines has announced the appointment of Eric Edge as the new Vice President of Brand & Marketing for both the Alaska Airlines and Hawaiian Airlines brands. In this role, Edge will be responsible for overseeing the marketing strategy that will bring to life the combined airline's long-term vision of providing a remarkable travel experience rooted in safety, care, and performance.
This appointment comes at a crucial time as Alaska Airlines continues to integrate with Hawaiian Airlines, creating a unique dual-brand model with one combined operation. This move highlights Alaska Airlines' commitment to maintaining the distinct identities of both airlines while leveraging their combined strengths to deliver top-notch experiences to their guests.
Edge's main responsibilities will include driving awareness and adoption of the combined airline's enhanced single loyalty program, premium product offerings, and expansive global network. Some key initiatives planned for 2025 include launching a new global gateway from Seattle with nonstop routes to Tokyo Narita (NRT) and Seoul Incheon (ICN), introducing a single loyalty program and premium credit card designed for global travelers, and managing an innovative dual-brand approach for the combined airline.
More on Washingtoner
Andrew Harrison, executive vice president and chief commercial officer at Alaska Airlines, expressed his confidence in Edge's abilities by stating, "We're focused on strengthening the commercial levers that drive the greatest guest satisfaction, and ultimately loyalty. Eric's proven leadership and strategic approach to building brands make him the ideal choice to guide our marketing efforts as we continue to elevate the travel experience for our guests and drive healthy revenue growth."
With over 20 years of experience in marketing, brand strategy, and digital innovation, Edge brings a wealth of knowledge from his previous leadership roles at Postmates/Uber, Pinterest, and Facebook/Instagram. Since joining Alaska Airlines in 2022 as managing director of marketing and advertising, he has successfully led the transformation of Alaska's premium business strategy. Under his leadership, there has been an increase in brand perception and double-digit revenue growth in key markets. Edge holds a degree in political science from San Diego State University and began his career in aviation as a flight attendant.
In his new role, Edge will play a crucial role in shaping the future of Alaska Airlines and Hawaiian Airlines as they continue to expand their position as Hawai'i's trusted airline and provide unparalleled travel experiences for their guests.
This appointment comes at a crucial time as Alaska Airlines continues to integrate with Hawaiian Airlines, creating a unique dual-brand model with one combined operation. This move highlights Alaska Airlines' commitment to maintaining the distinct identities of both airlines while leveraging their combined strengths to deliver top-notch experiences to their guests.
Edge's main responsibilities will include driving awareness and adoption of the combined airline's enhanced single loyalty program, premium product offerings, and expansive global network. Some key initiatives planned for 2025 include launching a new global gateway from Seattle with nonstop routes to Tokyo Narita (NRT) and Seoul Incheon (ICN), introducing a single loyalty program and premium credit card designed for global travelers, and managing an innovative dual-brand approach for the combined airline.
More on Washingtoner
- Gravis Law Earns 2026 Great Place To Work Certification™ with 89% Employee Approval
- Most Americans Choose Their Water Brand Because of Its Natural Source — Yet Fewer Than 3 in 10 Understand What Spring Water Actually Is
- Unlocking Multi-Sector Growth; Graphite Acquisition Powers EV Entry While Streamlined Consumer Snack Business Fuels Growth: (N A S D A Q: SOWG)
- Permian Museum Adds Carbonaceous Chondrite Reference Photos
- L2 Aviation Receives FAA STC and PMA for Klatt Works SAVED™ Smoke Vision System
Andrew Harrison, executive vice president and chief commercial officer at Alaska Airlines, expressed his confidence in Edge's abilities by stating, "We're focused on strengthening the commercial levers that drive the greatest guest satisfaction, and ultimately loyalty. Eric's proven leadership and strategic approach to building brands make him the ideal choice to guide our marketing efforts as we continue to elevate the travel experience for our guests and drive healthy revenue growth."
With over 20 years of experience in marketing, brand strategy, and digital innovation, Edge brings a wealth of knowledge from his previous leadership roles at Postmates/Uber, Pinterest, and Facebook/Instagram. Since joining Alaska Airlines in 2022 as managing director of marketing and advertising, he has successfully led the transformation of Alaska's premium business strategy. Under his leadership, there has been an increase in brand perception and double-digit revenue growth in key markets. Edge holds a degree in political science from San Diego State University and began his career in aviation as a flight attendant.
In his new role, Edge will play a crucial role in shaping the future of Alaska Airlines and Hawaiian Airlines as they continue to expand their position as Hawai'i's trusted airline and provide unparalleled travel experiences for their guests.
0 Comments
Latest on Washingtoner
- Holistic Animal Wellness Expert Vicki Draper Releases Ebook to Help Pet Parents Reduce Anxiety and Create Calm Homes
- Spokane: Proposal Seeks to Advance Affordable Housing Projects Through Targeted TIF Investment
- Freedomtech Solutions creates 'Global Data Centre Network (IDCN)'
- Dual-Engine Growth Strategy Ignited: AI Infrastructure Breakout Meets Scalable Circular Economy Expansion: Marwynn Holdings, Inc. (N A S D A Q: MWYN)
- Super Bowl Champion Marvel Smith Inspires Launch of MVP-IQ Platform to Help Football Players Develop and Get Recruited Like the Pros
- The Future of Classic Cars in a World Moving Beyond Gasoline: How Electric Conversion Is Saving America's Automotive Heritage
- Tacoma: Pothole Palooza Returns May 4 – 15 to Focus on Maintenance and Preservation of 10 Arterial Roadways
- Xtel Communications Appoints David Appleman as VP of Strategic Sales
- L2 Aviation Acquires Advance Aero
- $112 Million Contract Backlog for Cycurion (N A S D A Q: CYCU) Enters Hyper-Growth Phase With, Strategic Acquisitions, & Exploding AI Cybersecurity
- HarryPotterObamaSonic10Inu Celebrates World Record 1,000+ Days Livestream with Record-Breaking Merchandise Launch
- Igniting High-Growth Expansion as Electrification Strategy and Infrastructure Dominance Converge; 88% Revenue Growth (N Y S E: MWG)
- Appliance EMT Presents Multi-Thousand Dollar Donation to Kids Motel Ministry to Support Local Families
- New Report Reveals Plane Crashes Are Not Where You'd Think
- City Council Adopts Updated Resolution for 'Connect Tacoma' Ballot Proposition
- Vangal Invests $3M Seed in Help Viber, Expanding into AI-Powered Customer Support and Communication
- Whiteside & Goldberg Investigating Claims on Behalf of Victims in TJ Maxx Hidden Camera Incident in Machesney Park, Illinois
- "Fearless and Free": Long Beach Pride 2026 Celebrates Resilience, Family, and Multicultural Connection
- 50 Years of Small Business Wisdom, Supercharged by AI: Shelly Berman Launches The Business Health Check
- Deborah E. Jones Releases Emotional Sovereignty, a Book on Emotional Awareness and Self-Regulation