Creative Content Studio BIG TROUBLE Brings Decades of Games Industry Experience in an Award-Winning Creative Team
Washingtoner/10261091

SEATTLE, June 18, 2024 ~ Seattle-based creative agency COLOR has announced the launch of their new gaming-focused division, BIG TROUBLE. The division's goal is to create authentic marketing content for the gaming industry, with a team that has a deep understanding of gaming audiences and subcultures.

Led by Executive Director Chad Cobain, who previously worked at 343 Industries promoting the Halo franchise, BIG TROUBLE aims to set itself apart from larger agencies by focusing on a small, curated team with a genuine passion for gaming. Cobain believes that this personal connection is crucial in creating content that resonates with fans.

"We've seen that larger agencies often lack an understanding and appreciation for gaming as a whole, which limits their ability to connect with specific brands' audiences," Cobain stated. "At BIG TROUBLE, we are uniquely positioned to connect with these audiences because we are part of them."

The team at BIG TROUBLE has already worked on marketing campaigns for popular titles such as Minecraft, Pokémon Unite, and the Like a Dragon franchise. Their services include design, motion graphics, 3D animation, game capture, live-action production, and video editing. They have also created various types of content such as gameplay trailers, TV spots, dev diaries, game key art, and even TikTok videos.

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One of the advantages of working with BIG TROUBLE is their efficient size and high agility. This allows them to quickly adapt to client needs and stay ahead of ever-changing trends in the gaming industry. It also leads to close collaboration with clients and highly personalized creative solutions.

Creative Director Jordan Lofgren emphasized the importance of having a small team that is deeply invested in each project they work on. "The team you work with is the team whose creative you greenlit in the first place," Lofgren said. "We make sure to form a strong connection with each project we take on."

BIG TROUBLE's clients have praised their tailored service and thoughtful approach to creative solutions. Tina Amini, Director of Xbox Programming, shared her positive experience working with the team. "Every step of every project is filled with creativity, positivity, and some of the most organized, responsive, and reliable communication and solutions I've experienced," Amini said. "My team and I are always happy to put our confidence and trust in them."

More information about BIG TROUBLE can be found on their website, BIGTROUBLE.com. With their unique approach to gaming marketing and a team that truly understands the industry, BIG TROUBLE is set to make a big impact in the world of gaming advertising.

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