Menu
Washingtoner
  • Home
  • Business
  • Technology
  • Construction
  • Arts
  • Real Estate
  • Health
  • Property
  • Software
Washingtoner

4 Reasons Why Retail Media is indispensable for CPG Brands
Washingtoner/10137681

Trending...
  • Top Dentist Concord CA, Smile Makers Dental Care, Celebrates 500 5-Star Reviews
  • Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
  • Bio-Inspired Technology-Dynamic and Adaptable for unknown real-world environments
Image1 Kritter Software Technology Pvt
WASHINGTON - Washingtoner -- Retail media networks are the latest hot addition to marketers' advertising mix around the globe. By allowing advertisers to bid for available ad spaces, retailers enable targeted offers, products, and messages to reach the right customers.
Retail chains have always been the go-to place for brands, especially in the CPG space, when driving sales most efficiently. If brands are not present in the moment of truth (purchase), consumers can't buy what they can't add to their carts, whether online or offline.

Rising eCommerce
eCommerce accounted for $4.3 trillion in sales or 18% of total retail sales in 2020.
The COVID-induced lockdowns worldwide have accelerated digital adoption letting more customers enjoy the safety and convenience of online shopping. The more people shop online, the better the data quality with the retailers, making retail media networks more powerful with customer cohorts that the brand advertisers want to target.

More on Washingtoner
  • $18 Price Target Issued in New Research Report After $34 Million Revenue Forecast from Acquisition; $101.5 Million Net Revenue in 2025; NAS DAQ: IQST
  • West Dentistry Welcomes New Oral Surgeon to Enhance Patient Care
  • The AML Shop Launches New Financial Investigations Unit, Appoints Director to Lead the Initiative
  • Raidium révolutionne le diagnostic de la Sclérose en Plaques en partenariat avec l'Hôpital Fondation Adolphe de Rothschild
  • New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives

Eroding Brand Loyalty
Because of new entrants and private labels, market leaders are already losing customers. As per recent studies, customers are becoming more price-conscious and are open to buying budget brands with comparable perceived value.
Retail media networks provide an opportunity for these brands to be present during the customer buying cycle.

Retention and Repeat Purchases
Customer retention is a challenge facing marketers across geographies and industries. With consumers spoilt for choices and lowering brand loyalty, customers' buying cycle is reset after every purchase. Consumer data and, more importantly, real-time dynamic segments that retailers can create from that data will be crucial for CPG brands to develop customer retention strategies.

Evolving Supply Chain
The last few years have seen the rise of direct-to-consumer brands that are well-positioned to deliver the same value as the established brands at lower prices, thanks to fewer intermediaries in the supply chain. These D2C brands leveraged social media and improved last-mile delivery to get a loyal customer base and are now prominent on eCommerce platforms.

More on Washingtoner
  • The Herbal Care, Led by Markel Bababekov, Becomes a Top Dispensary in NYC's Upper East Side
  • Digital Watchdog Launches New myDW Cloud Services
  • Stan Fitzgerald Appointed Acting Press Secretary for Veterans for America First VFAF Georgia State Chapter
  • Drone Light Shows Emerge as the New Standard in Live Event Entertainment
  • Lore Link is Here to Help Organize Your Game

Retail media ad networks can help CPG brands by reaching the right consumers at the right time, improving the cost of acquisition, and putting a retention plan in place.

Kritter Software Technology enables retailers to onboard their first-party data, generate audience-based insights, create customer segments, and make them available to target through the demand-side platform.

Rohan Rai, Co-founder of Kritter Software Technology Pvt Ltd, states, "One of our clients has a customer base reaching a few hundred million. Their major concern was the scalability of the platform and the security of the customer data. Kritter helped them scale to onboard their entire first-party data, create dynamic segments, and onboard their partner brands and sellers."
Now, after a year, the client manages more than a billion ad requests daily.

Media Contact
Rohan Rai
rohan@kritter.in
+91-9980038068


Source: Kritter Software Technology Pvt Ltd

Show All News | Report Violation

0 Comments
1000 characters max.

Latest on Washingtoner
  • City of Spokane Announces 2026 Inclement Weather Plan
  • Michael Reafsnyder opens solo exhibition at Scott Richards Contemporary Art in San Francisco
  • Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
  • Spokane City Council Adopts Engagement and Enforcement Ordinances
  • Spokane City Council Approves Safe and Welcome in Spokane Ordinance
  • $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments
  • $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
  • Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
  • Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
  • Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
  • Robert Michael & Co. Real Estate Team Celebrates Industry Recognition and Showcases Premier Central Florida Listings
  • Spokane: Flags Lowered for Coeur d'Alene Fire Department and Kootenai County Fire and Rescue
  • AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)
  • The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
  • Spokane: City Details Fourth of July Activities, Closures
  • $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
  • Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
  • Despite Global Calls for a Ban, US Child Psychiatry Pushes Electroshock for Kids
  • Franco Polished Plaster Celebrates 35 Years of Bringing Walls to Life in the UK
  • Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
_catLbl0 _catLbl1

Popular on Washingtoner

  • Experience Trembling Firsthand with the New AgeMan® Tremor Simulator - 194
  • Advanced Solar Space Technology; Record Efficiency of 15.7%; Agreement to Provide NOVI Space with Rollable PV Array Blankets for Space Launch in 2026 - 175
  • DealMagik Successfully Concludes National Floral Design Contest with Over 150 Submissions - 166
  • ASI Accelerates iMIS® Innovation by Acquiring CSI's Product Suite and Expert Team - 152
  • Keebos Launches New Universal Pearl Strap That Attaches to Any Phone Case - 143
  • Integris Composites Joins Paris Air Show at USA Pavilion - 123
  • A Cosmic Banter: William Shatner & Neil deGrasse Tyson Go Wild on The Late Show with Stephen Colbert - 120
  • Last Call - Submit Your Proposal for the 2025 OpenSSL Conference in Prague - 116
  • SheepFeast Launches "1 Million Discipled" Global Initiative to Empower Disciple-Making Around the World - 111
  • Patrick Aloni Joins Historic Gold and Copper Discovery in Argentina with Multimillion-Dollar Stake

Similar on Washingtoner

  • SacraPod Suites Unveils AI-Powered 'Work + Rest' Smart Hospitality Model for Retrofitting Underused Motels Across the U.S
  • New Release: 'The Invisible Alternative' Unveiled by Atrisk Corporation, Resilient
  • $18 Price Target Issued in New Research Report After $34 Million Revenue Forecast from Acquisition; $101.5 Million Net Revenue in 2025; NAS DAQ: IQST
  • West Dentistry Welcomes New Oral Surgeon to Enhance Patient Care
  • Raidium révolutionne le diagnostic de la Sclérose en Plaques en partenariat avec l'Hôpital Fondation Adolphe de Rothschild
  • New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives
  • The Herbal Care, Led by Markel Bababekov, Becomes a Top Dispensary in NYC's Upper East Side
  • Drone Light Shows Emerge as the New Standard in Live Event Entertainment
  • Skyline Partners with ZenSpace to Offer Private Meeting Pods for Trade Show Exhibitors
  • AI Innovation Dual-Strategy Business Model Focused on Real Estate Development for Strategic Expansion: OFA Group, (N A S D A Q: OFAL)
Copyright © 2025 washingtoner.com | Terms of Service | Privacy Policy | Contact Us | Contribute