Ismail Sirdah' Guide To Landing Event Sponsorships
Washingtoner/10175953

DULUTH, Ga. - Washingtoner -- If you want to land event sponsors, then crafting a thoughtful sponsorship proposal is a must. Ismail Sirdah of Lulu Promotions recommends treating your proposal like you would a great cover letter. All great cover letters are written specifically for the job you are applying for, as should be the case with sponsorship proposals. A good chunk of each proposal you create should be tailored to the sponsor you hope to land. Drafting a sponsorship proposal that is broad and vague is not going to attract anyone says Ismail Sirdah

More on Washingtoner

• FDA Clears Major Regulatory Hurdle as Preservative-Free Ketamine Program Moves Within Reach of Commercialization: NRx Pharmaceuticals: (NAS DAQ: NRXP)
• Autonomous Robotics Platform Expansion as Public Market Debut is Very Close: MBody AI Corp. (N A S D A Q: MBAI)
• Tacoma Voters Approve Connect Tacoma: Safe Streets and Sidewalks Levy (Proposition 1)
• Loud! OOH calls for prize draw advertising standards as £1.3bn category moves outdoors
• Black Ribbon Productions Launches With Fearless 2026 Horror Slate

KNOW HOW TO INCENTIVIZE SPONSORS

Almost no event sponsor is going to agree to a sponsorship deal where they're providing their brand, money, and possibly even gift bag items, without getting anything in return. That is where incentives come in. Ismail Sirdah, founder and owner of Lulu Promotions in Duluth, Georgia, claims that the best way to incentivize sponsors is to offer them marketing in exchange for their sponsorship. Marketing materials are key to attracting customers to any business. Make marketing a key part of your sponsorship negotiations. For example, in exchange for being an event sponsor, you can offer to put their name or logo on all professional banners and flyers, mention the event sponsor in all blogs, social media posts, or e-mail blasts about the event, or even give the sponsor a free both at a future trade show or exhibition.

BE PREPARED TO PARTNER UP

More on Washingtoner

• Spokane: Disaster Assistance Center will open Aug 6 at Shadle Park High School
• Actor Dominic Pace Returns to Television and Film
• Avenue Dental Care North Spokane Offers Free Emergency Care to Firefighters
• Opteamix welcomes Girish Ramachandra to its leadership team as Senior Vice President of Client Services
• Silicon Box Ships 500M Units at High Yield, Expands Production Capacity for Panel-Level Packaging

If you're a small brand, then you're likely going to have more trouble landing event sponsors, especially if you're looking to get a few more established businesses on board. When Ismail Sirdah first founded Lulu Promotions in Georgia, he scoured all of Dekalb County looking for event sponsors and it wasn't always easy. However, along the way he learned that one trick to land yourself a major event sponsor is to team up with another company in the industry. One small company on its own likely will not be attractive to a major brand, but partnering with a medium-sized company in your industry can totally change this. More established brands ultimately instill more confidence. So, if you can get a well-known brand on board to host the event with you, you will be much better off during your hunt for event sponsors. Ismail Sirdah recommends looking for companies that are within your industry but that aren't your direct competitors.